With our YouTube Ads agency: boost your visibility with effective campaigns
YouTube is the second largest search engine after Google, with almost 2.5 billion active users worldwide in 2024. In France, more than 41 million people use YouTube every month, with the 25-34 age bracket accounting for the majority of the audience, both male and female. The video giant offers a wide variety of content, from music and video games to DIY and educational clips.
For brands, YouTube offers multiple advertising formats, reaching a diverse and engaged audience. Advertising performance measurement tools provide invaluable insights for optimizing campaigns and maximizing their impact. With its ability to capture attention and offer rich, varied content, YouTube is an essential platform for any digital marketing strategy.
Why choose
an agency to
your YouTube Ads?
Using a YouTube Ads agency to advertise on YouTube has many advantages for a brand seeking to maximize its marketing impact. Indeed, to fully exploit YouTube’s advertising potential, specialized expertise is required. Our YouTube Ads agency provides this expertise through :
- perfect knowledge of this medium and its codes, especially as we work with many Youtubers, helping them to monetize their content
- an in-depth understanding of the different targeting options available on YouTube. These include demographic, behavioral and contextual targeting, enabling you to reach precisely the right audience.
- creative teams who work with you to produce engaging and effective ads on YouTube Ads, whether in-stream videos, bumpers or display ads. They test and optimize creatives to maximize your return on investment (ROI).
- detailed reporting to optimize campaign performance in real time, adjust strategies based on collected data, and provide detailed reports on key indicators.
Creation and optimization
of YouTube Ads campaigns
Once we’ve defined your objectives, our teams work with you to develop an effective YouTube Ads strategy to achieve them. Whether you’re looking to raise awareness, generate leads or increase sales, we’ll develop a personalized approach. By analyzing your target audience and your competitors, we identify the best tactics to maximize your impact. Each strategy is unique, reflecting your specific needs and market trends.
Advertising objectives on YouTube
Advertising on YouTube serves several purposes:
- notoriety: to attract the attention of a larger number of potential customers and increase brand awareness.
- purchase decision: to convince more users to choose your products or services.
- action: to generate more purchases, downloads or subscriptions.
Advertisements can be shown before (pre-roll), during (mid-roll) or after (post-roll) the video the viewer wishes to see.
41
million users per month in France
13,2
hours spent on YouTube every month by the French
2e
most visited site in France after Google
Advertising formats and locations
on YouTube
Bumper adsThis video ad of up to 6 seconds is played before, during or after other videos. Users cannot deactivate it. It allows you to expand your unique audience. |
 YouTube |
InStream can be disabledThis video announcement is played before, during or after other videos. Users can deactivate it after 5 seconds. |
© YouTube |
InStream not deactivatableThis video ad (20 seconds maximum) is played before, during or after another video, and users cannot deactivate it. It’s an ideal format for building brand awareness, because the target audience needs to see your entire message. |
 YouTube |
In-Feed adsIn-Feed video ads feature a thumbnail image of your video with accompanying text. They can be displayed in YouTube search results, next to similar YouTube videos or on the YouTube homepage for mobile. |
 YouTube |
Masthead adsThe Masthead format allows you to reach more potential customers in less time by having your ad appear at the top of the YouTube home feed. |
 YouTube |
OutStream AnnouncementsOutStream ads are mobile-only ads that appear in various Google video partner locations (on the mobile web and in mobile apps). |
 YouTube |
Performance measurement and analysis
Our experts can help you align your KPIs with your marketing objectives, so you can evaluate the effectiveness of your YouTube Ads campaigns and make informed decisions to optimize your advertising strategies.
To optimize the effectiveness of your YouTube Ads, based on your different marketing objectives, it’s important to track the KPIs specific to each type of objective.
Here are the main KPIs to monitor for awareness, consideration (purchase decision) and action (conversion) objectives:
Our YouTube Ads experts
By working with the experts at our YouTube Ads agency, you’ll benefit from support to maximize the effectiveness and success of your advertising campaigns.
Adaptability
Our agency carries out a detailed analysis of your market and your competitors to develop an effective advertising strategy.
We use YouTube Ads best practices to help you achieve your goals.
Mastery
Our experts help you define and refine your target audience using advanced segmentation tools and analytical data.
They also contribute their knowledge of the content of your ads and the best practices to follow.
Profitability
Our agency constantly monitors the performance of your campaigns and makes real-time adjustments to maximize results.
We pay particular attention to optimizing your advertising budget to guarantee the best possible return on investment (ROI).
Report
Effinity provides detailed, customized reports that help you understand the performance of your campaigns.
Based on this report, we continuously develop strategic recommendations to improve your advertising campaigns.
Discover our other Ads agency expertise
