The Collectif Performance et Acquisition (CPA) today publishes a comprehensive snapshot of the market’s leading service providers and publishers. With the advertiser at the center, the various strata that work to organize Performance (data, compliance, agencies) are presented. The acquisition levers are arranged in quartiles (email, lead, affiliation, SEM/SEO, Comparators, Display, Mobile, SMO and Social Ads) and the other devices (on-site, web to store) are the operational drivers of this Performance. Designed to be a unique tool for advertisers seeking independence from the Google/Facebook duopoly, this cartography is intended to evolve and grow over time, and will be the subject of a new edition in the near future.
