Content production, targeted audiences, community enthusiasm, etc., are all assets that are prompting brands to rethink their communications strategy and collaborate more and more with influencers.
What is an influencer?
An influencer is an individual who, through his or her audience and the influence he or she exerts on that audience, has the ability to change consumer behavior. This notion of influence is certainly not new. But today’s influencers have at their disposal distribution tools (Instagram, Facebook, YouTube, Twitter, etc.) that radically change the game, enabling them to transmit their passion live to their community.
Social networks have taken over from the mass media to convey the opinions and viewpoints of influencers. Influencers have become micro-leaders of opinion, addressing a community inclined to engage and trust their judgment.
Influence marketing, branding and sales
Influencer marketing is a set of practices designed to leverage the recommendation potential of influencers to increase brand awareness and visibility. But that’s not all! As true enthusiasts, influencers also shape their community’s perception of a product, and their influence can go as far as encouraging them to make a purchase.
Influencer marketing objectives
Influencer marketing can help your brand achieve many objectives, such as :
- Creative content for your website and social networks
- Maintain your reputation by communicating with communities that know little or nothing about you
- Publicize your products and/or services, ideal if you’re new to the sector, or want to push a category in need of recognition.
- Enhance your brand image, showcase your expertise, or simply reassure consumers that your company is serious about its business.
Influencer marketing is gaining in importance, with increasing investments being made to multiply these partnerships. To best meet the needs of both brands and influencers, the Effinity influencer platform has developed a number of tools.
On the influencer side, a dedicated platform with brand programs and news, media such as visuals, box tools and product boards, our tracking tool, etc. The latest is our Effipics solution, which makes influencers’ Instagram accounts shoppable.
On the advertiser side, we’ve developed a genuine management tool, which enables you to create a campaign, build your network of influencers and keep it active with product allocations, media and news. A reporting tool is also available to measure the impact of influencer operations.
Influencer marketing is a new channel for your brand image, a new lever for engaging your communities and a new way of seducing consumers. Don’t miss out!
