Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Martin Prévault, affiliate partnership manager at Ciao, answers our questions.
Can you tell us about your company and its services?
Ciao is part of the KelkooGroup, which has been in existence for over 20 years. Ciao is the brand in charge of the CPA offer under the responsibility of Cyril Bouskila, who is also in charge of the CPC offer for the group. We specialize in e-commerce lead acquisition. Our aim is to generate incremental sales/leads on our partners’ sites through our dynamic shopping network. Ciao is aimed at all types of advertisers wishing to increase their visibility and develop their performance.
KelkooGroup currently covers 39 countries worldwide, and we have several physical offices in different capitals to be close to our merchants. To date, more than 10,000 merchants have placed their trust in us. No less than 350 million clicks, 7 million sales and 800 million euros in sales are generated by our merchants via the KelkooGroup network.
How would you define your role in the conversion/loyalty chain?
We promote advertisers’ offers across multiple platforms and formats. We can integrate both shopping ads and deeplink. Our network knows how to adapt to different markets. To achieve this, we work closely with partners in different sectors, and constantly strive to offer the right product to the right consumer through precise targeting.
Our distribution channel enables us to adapt continuously to the performance of each campaign. In particular, we have dedicated in-house teams who, thanks to their technical and content expertise, optimize programs on a day-to-day basis for optimal tracking.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
In 2021, we launched a partnership with a major player in the office supplies retail sector, with an initial campaign targeting Google PLA distribution via our CSS. Building on this initial success, a second campaign was opened in 2022, expanding the distribution network to track the performance of each traffic source separately, again on a 100% performance model. Since then, performance has risen sharply to become one of the most profitable campaigns managed on the French market via Effinity. Depending on the month, the program generates between €100,000 and €250,000 in sales”.
