At the breakfast organized by Effinity on the theme of “How to influence and inspire Internet users in the world of the Home”, four expert speakers distilled a wealth of advice for publishers:
- Cendrine Dominguez, founder of the TV show Téva Deco, as well as D’home Production, a trend watch laboratory for the world of the home
- Anne Baudry, head of the women’s department at M6, a channel that has done a great deal to promote home decoration.
- Stéphanie Caumont, founder of DKO média, whose mission is to develop brand awareness on social networks.
- Svetlana Molyavkina, Publishers Relationship Manager at Effinity
10 ways to grow your decorating blog!
- Have your own style and editorial line, find your DNA and make something that reflects you / have a strong, committed tone – assert your decorating ideas.
- Offer a variety of content: written / photos / videos. Innovate formats for fun: tests, competitions, etc.
- Writing to be read: 1) by users and 2) by Google – referencing – SEO – linking.
- Build readership loyalty: newsletters, personalized offers, etc.
- Innovate and update regularly.
- Choose partnerships that correspond to your editorial line. Don’t multiply your partnerships.
- Communicate at just the right moment in relation to users’ expectations (chestnuts, etc.), but also at specific times (peak newsletter openings, social network consultations, etc.).
- Use social networks to follow brands you like and exchange ideas with other bloggers/publishers.
- Invest in the social networks on which your visitors are present (Pinterest, Instagram, etc.).
- Make your visitors feel unique (personalized promo codes, advantages, etc.).
