Can you tell us about your company and its services?
A former journalist and communications agency director, I created Je suis papa in 2011, in the form of a blog. Je suis papa has since become an information and discussion magazine for young parents. The site aims to answer parents’ questions and support them in their purchasing intentions by selecting the best products. Our core target is young moms aged 25 to 35, first-time parents and online shoppers. A team of around ten people contribute to the life of this medium, writing informative articles and carrying out product tests. Je suis papa has developed several offers to enable advertisers to communicate on the medium: display, sponsored article, shopping selections, premium product sheet…
How would you define your role in the conversion/loyalty chain?
Je suis papa aims to help young parents with their purchasing intentions by helping them choose the best products to help them make the most of parenthood. The relationship of trust established between the community and the media offers a unique opportunity for advertisers to communicate with an open, identified target.
Young parents can search for products directly on the site, or by typing their queries into a search engine. In this way, SEO remains the site’s primary traffic driver, guaranteeing the lasting visibility of the product selections made by the team.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
The match between Je suis papa and Vertbaudet’s target audience has led to a long-term collaboration. Each month, the media team selects products from Vertbaudet’s shelves to create a thematic selection. The aim is to offer the advertiser strong, exclusive visibility for a range of products identified as being in high demand.
