Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Claudie Bonnotte, General Manager of CFC Services, answers our questions about bank cashback.
Can you tell us about your company and its services?
CFC Services is a 100% subsidiary of the Société Générale group. Société Générale Cashback is an online and offline offer that brings together 1,500 e-commerce partners. It’s important to note that we don’t use extensions! We do not cannibalize the sales of our partners.
There are over 100 offline campaigns in almost every sector. Our tracking system is 100% reliable, with an exact distinction between results for each store and for the e-commerce site, thanks to the electronic flow of bankcards. We have 700,000 opt’in members and are aiming for 2,000,000 by 2023. CFC Services supports the new bank in 2023!
How would you define your role in the conversion/loyalty chain?
Société Générale Cashback is a highly CSR loyalty club. We have :
- an enviable community, made up of CSP+ (our members spend an average of €1300/month on a bank card), with a core target of 30-40 year-olds.
- exceptional spaces (avg. 60 million views): Société Générale regularly launches digital campaigns to promote the program, involving partner chains.
- a relay of our members’ kitty funds on the website and the app in the account summary. Members are invited to share their kitty with selected charities.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
As part of Société Générale’s “Back to school” digital operation (website and application, with up to 60,000,000 views) and premium promotion on the Société Générale Cashback platform, we generated 30% more sales than during the same period last year.
