Over 600 customers entrust us with their digital acquisition strategy
At Effinity, our priority is to develop digital marketing strategies that meet each customer’s objectives. Thanks to our expertise and tailor-made approach, we have helped companies in a wide range of sectors to optimize their digital acquisition, maximize their ROI and grow their sales.
The diversity of our case studies illustrates the ability of our experts to propose innovative solutions, adapted to the challenges of each brand, whether in affiliate marketing, influencer marketing, Ads or lead generation strategies.
Some customer references by sector
Our case studies
Alltricks, increasing share of voice in search engines
Affiliation
Alltricks is the specialist in online cycling, running and outdoor retailing, offering a wide range of over 160,000 items delivered within 24 hours in several countries: France, Spain, Italy, Belgium, Germany, the Netherlands and the UK.
Objectives:
Alltricks, recognized as a major player in the bicycle industry, wanted to reinforce its legitimacy in two new sectors: running and outdoor. The aim was to increase their share of voice on search engines in these new markets, by boosting their visibility on key queries against the competition.
Strategy and device:
We worked hand in hand with Alltricks to establish a list of flagship products and define strategic queries related to running and outdoor. The next step was crucial:
- Identification of partners already well positioned on these queries (bloggers, comparators, influencers, etc.).
- Recruit these partners and negotiate optimized placements on their platforms, to maximize Alltricks’ presence in search results.
Results:
Thanks to this targeted acquisition strategy, Alltricks achieved significant growth in the running and outdoor markets:
- +36% growth in running sales
- +6% growth in the outdoor segment
(comparison period: June 2024 vs. June 2023)
Effinity helps us to build up a diversified network of partners (themed sites, shopping guides, Youtubers) which provides considerable support in increasing our share of voice in our strategic universes.
Becquet, building brand awareness among a young target group
Influence
Designer of household linen for over 55 years, Becquet offers a wide selection of bed linens, bath linens, table linens and decorative items to enhance any interior at low prices.
Objectives:
Becquet wants to increase its notoriety among a young target (25-35 years old) and generate consideration. The aim is to encourage them to join the Becquet community on Instagram.
Strategy and device:
Effinity proposed the development of a red wire Influence program: each month, influencers were asked to speak on Instagram and YouTube to highlight Becquet products and sales operations. The program won over the brand, and the influencer campaigns were launched.
Results:
The brand’s Instagram community has grown from 4,000 to 53,000 followers in 2.5 years. Every month posts achieve high rates of coverage (over 60%), engagement (over 4%) and clicks (over 1.3%). And over 40 ambassadors now work regularly with Becquet.
With our “fil rouge” campaigns, we can have up to five influencers speaking in a month, which is great visibility. What’s more, the advantage of nano, micro and middle influencers is that you can feel their attachment to the brand. These are people who love Becquet and enjoy talking about it. We’ve achieved our goal of raising awareness and consideration, as we regularly welcome new subscribers to our Instagram account.
Carrefour, recruiting new customers by optimizing acquisition costs
Affiliation
Carrefour is one of the world’s leading food retailers, with over 14,000 stores in more than 40 countries, and a strong ambition in e-commerce, materialized by its Digital Retail 2026 strategy.
Objectives:
Recruit new customers by optimizing acquisition costs
Strategy and system:
The introduction of a differentiated remuneration scheme, based on the type of affiliate and the rate of new customers generated, enabled budget savings on the historical perimeter, which were reallocated to new levers. This has been reallocated to new levers.
The diversification of the affiliate mix has enabled 60% of the invested budget to be placed on typologies other than cashback and bargain sites, compared with 30% previously.
Results:
New customers generated x2.3 more sales and their acquisition cost was divided by 3.
Distingo Bank, generate a maximum number of complete forms to increase your customer base
Lead generation
Distingo Bank, launched in 2013, is the brand specialized in deposit activities. It is managed by the Banque Stellantis France joint venture, the result of collaboration between Santander Consumer Finance and Stellantis Financial Services. This bank offers fully online savings solutions, such as Livret d’épargne and Comptes à terme (CAT), with some of the most competitive rates of return on the market.
Objectives:
Distingo Bank offers boosted rates during certain periods of the year. The aim is to generate as many full forms as possible, in order to increase the customer base during these periods and maintain high prime rate volumes.
Strategy and device :
In order to achieve our objectives, we have implemented various levers combining visibility and conversion:
- Prominence on the savings book and bank comparators
- Cashback schemes boosted with conversion affiliates
- Visibility on audience portals to attract qualified traffic
Results:
By implementing this strategy while using the strength of Distingo Bank’s offer, we obtained in a period of boosted rates :
- x4 of complete forms compared to base rate periods
- +200% traffic
Homair, developing brand awareness and conversions
Influence
A specialist in mobile-home vacations for over 30 years, Homair Vacances is one of the leading camping brands in France and Europe. With 350 destinations, 203 of which are in France, Homair Vacances offers tailor-made holidays in Campings-Villages, providing a unique experience to suit individual tastes and personalities.
Objectives :
Awareness :
- Promote the diversity of activities and services offered at Homair Vacances campsites.
- Promote the rich heritage of the regions near our campsites.
Conversion :
- Increase the number of Instagram followers.
- Drive traffic to the site and Instagram.
- Convert this traffic into holiday bookings.
Strategy and device:
We launched a targeted campaign in collaboration with 4 Instagram influencers specialized in family content. These influencers were invited to take part in a press trip to the Provence-Alpes-Côte d’Azur region, at the heart of Les Lacs du Verdon campsite in Régusse. With the aim of :
- Promote the region and its local attractions through guided activities.
- (Re)discover life on a campsite, with a focus on the activities and facilities available on site, suitable for the whole family.
Each influencer shared her experience with her followers through immersive and authentic content:
- Instagram Stories: illustrating their stay with camping highlights and local activities.
- Reels: more dynamic videos capturing the highlights of your trip.
Results :
- 238 stories published, generating 1.4 million impressions.
- 1,359 direct clicks on the Homair Vacances mention from the stories.
- 4 reels published with a total of 84,000 impressions and 2,400 interactions.
- Over 900 visits to the Homair Vacances website and a significant increase in traffic from Instagram.
Norauto, accelerating growth in Spain and Italy
Export
Norauto, expert in automotive equipment and maintenance, offers a wide range of tires, auto parts and vehicle care products.
Objectives:
Norauto wanted to :
- Accelerate growth in Spain and Italy by strengthening its position as a key player in the multi-channel customer journey.
- Reduce dependence on Google by diversifying traffic sources and increasing online market share through other channels.
Strategy and system:
To support Norauto in its international expansion by deploying a diversified digital acquisition strategy, our experts have designed a multi-channel approach based on the following levers:
- Affiliation to generate leads and sales via relevant partners.
- Facebook Ads to increase awareness and capture a targeted audience.
- Price comparisons and buying guides to attract customers looking for the best deal.
- Blogs and specialized portals to reach out to communities passionate about cars.
- Email marketing to retain existing customers and encourage repeat purchases.
- Native advertising for more natural visibility, integrated into the customer journey.
Results:
Our approach has enabled Norauto to grow rapidly in these international markets:
- +22% growth in affiliate sales in the first year, with a further +35% increase in the following quarter.
- A diversification of the product mix that improved ROI compared with advertising investments via Google.
- Overall, Norauto saw an impressive +227% increase in sales generated by Effinity in the first year, with continued growth of +341% from the following quarter.
This strategy has enabled Norauto not only to reduce its dependence on Google, but also to strengthen its multi-channel presence, maximizing its growth potential in Spain and Italy.
Pandora boosts customer acquisition with bank cashback
Bank cashback
Pandora is the world’s leading jewelry brand, crafted from quality materials, hand-finished and at affordable prices.
Background :
In its ongoing search for new levers and new high-performance partners for its customers, Effinity advises Pandora to implement Paylead’s cashback solution, as it meets the ROI logic of the brand’s customer acquisition and loyalty strategy.
Objective:
The main objective is pure acquisition, with a profitability criterion set at 10 points. The campaign exclusively targets users who have not made a purchase from Pandora in the last 12 months.
Strategy:
At the halfway point, a performance analysis reveals potential for optimization. At Paylead’s suggestion, Pandora enhances its initial strategy with three new approaches:
- Affinity acquisition: targeting customers of major retail players with similar purchasing behaviors. These brands, although not directly related to the jewelry sector, have similar purchasing behaviors.
- Anti-churn: re-engaging consumers who have switched to the competition in the last six months.
- Ultra-affinity targeting: focus on previous Black Friday shoppers and customers of Pandora’s two main competitors.
Results :
Campaign performance exceeds Pandora’s expectations. All targets were met, including the 10-point profitability criterion.
A particularly striking indicator is the re-purchase rate: 24% of cashback customers have made a second purchase.
In addition, the campaign has had a significant impact on e-commerce sales, with an incremental effect of around +10% compared with transactions usually generated online.
Read the full case study on our blog
The relationship of trust we have with Effinity was a decisive factor. The agency, a Pandora partner since 2016, has a detailed understanding of the brand’s challenges and expectations. Its recommendations were aligned with our strategic ambitions, guaranteeing a coherent and measured choice. With a controlled budget and a progressive approach, Pandora was able to experiment with this lever in complete confidence, validating its potential in its acquisition mix.
