Telemarketing, our LeadGen agency supports you
Telemarketing is a telephone prospecting technique that targets individuals in a database. This database has been qualified beforehand in terms of criteria such as:
In B2C: geographical area, age, gender, demographic aspects, etc.
In B2B: geographical area, sector of activity, company size, position, etc.
Leads from this lever are highly qualified, since there has been a direct exchange with the prospect. This exchange makes it possible to explain the offer and thus identify that the advertiser’s sales team is genuinely interested in contacting the prospect.
Telemarketing at a glance
Steps to implementing a telemarketing campaign
Defining objectives
Before launching a telemarketing campaign, our lead generation experts will work with you to clearly define your objectives and expected results. Objectives can vary from advertiser to advertiser, and may include requesting quotes, making contacts, downloading documents, etc.
Creating scripts
Our experts ensure that our telemarketing partners create effective call scripts and train their operators to ensure that they correctly convey your brand message and are able to answer prospects’ questions.
Contacting prospects
Teleoperators contact prospects by telephone, using scripts and contact lists supplied or generated in-house. Calls can be made cold (cold leads) or from lists of contacts who have already expressed an interest (hot leads).
Monitoring and analysis of telemarketing campaigns
The performance of telemarketing campaigns is measured according to various indicators: conversion rate, average call duration, abandonment rate, etc., in order to calculate the return on investment and evaluate the overall effectiveness of the campaign. It’s vital that our experts get feedback from your sales reps on prospect scoring, in order to optimize lead collection.
The benefits of telemarketing
Traceability
All calls are recorded and leads are transmitted either via a tracked landing page or via injection into the customer’s CRM.
Flexibility
Telemarketing campaigns can be adjusted in real time according to performance and prospect feedback.
Commitment
Telemarketing campaigns enable personalized interactions that can strengthen the relationship with prospects.
Why choose Effinity for your telemarketing campaigns?
Best practices
Our LeadGen agency only works with telemarketing partners who respect best practices and the regulatory framework.
Script optimization
Our experts optimize scripts to improve telemarketing campaign performance.
Diversified partners
Effinity works with a number of telemarketing partners, giving our customers access to a variety of databases depending on their objectives and target audience, in both B2C and B2B markets.
Detailed reporting
Effinity provides detailed, customized telemarketing campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your lead generation campaigns.
