B2B lead generation, for your sales growth
To boost your sales, do you want to feed your sales force and prospect database with a steady stream of qualified leads? Our LeadGen agency masters the levers of B2B lead generation and guides you in setting up and optimizing your acquisition campaigns.
Turning visitors into leads, prospects and ultimately customers is the objective of most of our customers. Whether it’s expanding your database or increasing the results of your sales work, deploying and running a sustainable campaign takes time and effort.
Our B2B lead generation experts can provide you with à la carte or turnkey solutions to cover all the stages in your future customer’s decision-making cycle:
- Ensure a high profile among your potential customers.
- Activate the most relevant channels
- Reaching your core target
- Turn as many visitors as possible into leads
Whatever you choose, we’ll work with you and manage your budget to achieve your lead generation objectives with high-performance ROI.
Main sectors of activity
concerned by B2B leads
Automotive
Insurance
Finance and Management
Industry
IT and Telecom
Energy
Construction
Equipment and general services
The different ways of collecting B2B leads
For e-commerce
For a service provider
B2B lead quality criteria
When a prospect impacted by a lead collection campaign fills out a form, it can be considered that there is already an interest in the offer (service or product) presented on the medium preceding the collection form.
In B2B, a quality lead must meet several criteria:
Membership of target market
A quality BtoB lead is a contact from a company belonging to the target market, i.e. a company that matches the ideal profile defined by the sales team. This criterion is crucial to ensure that prospecting efforts are focused on truly relevant opportunities.
Coordinate accuracy
Contact details must be correct and up-to-date. This includes not only the email address, but also the phone number and any other information needed to effectively initiate a conversation. Accurate contact details reduce the time wasted trying to reach the right person.
Contact
The lead must be contactable. An accessible, responsive contact is a strong indicator of potential interest in the proposed product or service. Failure to reach the contact may indicate a lack of interest or incorrect data, which considerably reduces the quality of the lead. Also, reachability can be improved, if the form contains, for example, a question about the preferred time slot to be called.
Contact’s position in the company
The lead should ideally be a decision-maker or have significant influence in the purchasing process. Contacts at the decision-making level, such as department directors or managers, are generally more relevant, as they have the authority to move a project forward.
Level of commitment
A quality lead already shows a certain level of interest or commitment to the product or service, whether through previous interactions with the company’s content (downloading white papers, attending webinars, etc.) or through exchanges with the sales team.
Timing
The quality of a lead is also linked to the timing of the contact. A lead in the active research or decision-making phase is far more valuable than a contact who has not yet identified a need, or who is in the exploratory phase.
A variety of levers
for B2B lead generation
Why choose Effinity
for your B2B lead generation?
Dedicated lead experts
Our LeadGen agency brings together experts in the levers involved in lead generation to develop relevant solutions.
An ethical commitment
Effinity is a member of the CPA (Collectif pour les acteurs du marketing digital), one of whose missions is to select publishers who have signed charters guaranteeing compliance with best practices in lead gathering.
Deduplicated collection
To avoid sending repeated advertising to the same target, all our files are deduplicated with your customer base, preserving your brand image and your budget.
Performance-based lead generation
Effinity’s performance-based lead-gathering management system keeps your budget under control and increases your ROI.
Collecting leads outside France
With our Export division, our agency manages your lead acquisition campaigns in the main European countries.
