Affiliate recruitment for a living network

For more than 20 years, Effinity has acquired extensive expertise in partner recruitment. Our constant concern is to ensure that our network of affiliates reflects the diversity of the Web.

Recruiting partners: an ongoing process for affiliate platforms

For Effinity’s affiliate marketing platform, the ongoing recruitment of new affiliates is an essential dimension in ensuring the continued vitality and success of advertisers’ affiliate programs.

Convinced that an affiliate network’s strength lies in its diversity, we are committed to expanding our publisher base on a daily basis. Our aim is twofold: to strengthen the types of affiliates we already have, and to be on the lookout for innovative players offering original services to relay our advertisers’ offers. Especially as the current context favors the emergence of these new players: influencers, gamification players, AI, newsletters or innovative startups.

But it’s not just about numbers: quality and respect for good practice are essential to ensure that our customers’ brand image is not damaged. So, in addition to affiliate recruitment, we have also developed a publisher quality control methodology that applies to all newcomers to our affiliate network.

How does Effinity recruit new affiliates?

Performance management to orchestrate your acquisition

A dedicated partner recruitment team

Effinity has a team of affiliation experts dedicated to recruiting new affiliates. Always on the lookout, they apply a proven methodology on a daily basis, the fruit of over 20 years’ expertise in affiliation, and have dedicated tools to detect publishers who represent a potential for effectively relaying our advertiser customers’ offers.

Experience shows that many publishers look for an affiliate registration form directly on the advertiser’s website. This is known as passive recruitment. Effinity makes it easy to set up an optimized affiliate recruitment form on your site to encourage unsolicited applications from affiliates.

In addition to the ongoing recruitment of new publishers for our affiliate platform, we systematically implement a recruitment process for each of our customers’ affiliate programs. Our affiliate experts analyze your traffic and recruit the most relevant affiliates to help grow your business.

Our partnership with Similarweb enables us to identify the best-performing affiliates based on various criteria: by keyword, by sector or by competitor. The data provided helps us to understand who offers the best partnership opportunities, through knowledge of the reach, traffic and engagement of their audiences.
The solution also facilitates the search for publishers similar to those already present in our network, based on their traffic, content, audiences or keywords.

We have developed a recruitment tool to identify high-potential affiliates who are well-referenced on the keywords and expressions most searched for by Internet users. Through scrapping and analysis of search results on expressions used by consumers, we are able to build a network of partners who will strengthen your presence in the top SEO positions on search engines.

Artificial intelligence
boosts affiliate sourcing

AI radically transforms affiliate recruitment and selection. Effinity integrates artificial intelligence technologies to strengthen our ability to detect the best partners, optimize network relevance and quality, and guarantee faster, more efficient acquisition.

Predictive identification of high-potential affiliates

Using machine learning algorithms, we analyze thousands of pieces of external data (traffic, engagement, content quality, SEO positioning, audience, conversion rate) to predict an affiliate’s potential. AI enables :

Intelligent automation of sector targeting

AI scans the web, forums, blogs and social networks to automatically identify publishers or influencers active in similar or adjacent niches. This increases the diversity of partners (influencers, newsletters, gamification players, etc.) while avoiding duplicates, already saturated affiliates or content irrelevant to your brand.

Operational time savings and enhanced efficiency

  • – Automation of time-consuming tasks: competitive intelligence, monitoring new entrants, keyword benchmarking, identification of emerging trends.
  • – Automated scoring: affiliates are ranked according to predefined objective criteria (actual traffic, content quality, audience-product consistency, compliance history).
  • – Intelligent alerts: AI alerts you to anomalies, drops in performance or risky behavior (suspicious traffic, inappropriate content, non-compliant practices) for proactive control.

Program-specific recruitment

Artificial intelligence enables us to create optimal publisher profiles for each advertiser, according to their objectives (visibility, SEO, sales, loyalty). Rather than applying a one-size-fits-all approach, Effinity can offer :

  • – affiliates specialized by product or service category,
  • – partners whose audience perfectly matches your customer personas,
  • – a fine-tuned growth strategy, adapted to the specific features of each campaign.

Integrated transparency, quality and ethics

One of the major challenges of AI is trust. For Effinity, the use of AI is not synonymous with opacity:

  • – all identified affiliates are subject to the same human verification criteria (audit, site ownership, maintenance, charters of conduct),
  • – predictive results are always validated by our experts,
  • – machine learning tools are combined with clear principles of compliance, privacy and ethics in advertising.

With this approach, Effinity ensures that affiliate sourcing is not only faster, but also safer, more relevant, and more aligned with your objectives. By combining human expertise with the power of artificial intelligence, we build a high-performance, sustainable affiliate network that matches our advertisers’ ambitions.

How does our affiliation platform control the quality of affiliates?

Checking the reliability of publishers

When recruiting an affiliate, our team systematically organizes a telephone call with each new publisher before proceeding with validation. In addition, we verify ownership of the affiliate’s site and analyze all its data (reach, traffic, engagement, etc.) thanks to our partnership with Similarweb.

Continuous quality control

Effinity has developed proprietary solutions for continuous quality control of its affiliate network.

  • Monitoring of tracking
  • Performance monitoring with alerting system
  • Cross-referencing our platform data with advertisers’ analytics data
  • Automatic exclusion of non-human traffic (bots)
  • Affiliates who break the rules are removed from the network, or collaboration is put on hold in the event of suspicion.

Controlling keyword purchases

We use Brandverify’s automated paid search monitoring solutions to identify advertising piracy, in particular through the purchase of unauthorized keywords.

Application of rules of good conduct

We set up charters with our affiliates emaileurs (CPA charter), couponneurs (CPA charter) and networks (Effinity charter which guarantees complete transparency on the network’s sites and non-distribution, for example, on adult sites or sites targeting under-18s, etc.).

Launch your affiliate program!

Contact us today to find out how our affiliate platform can help you launch your program.

Find out more about our affiliation offer for advertisers…