Launching in France in April 2025, TikTok Shop promises to transform e-commerce by integrating direct sales and live shopping at the heart of the user experience. Brands and designers will be able to sell products seamlessly, reducing the purchase journey to just a few clicks.

More than just an online store, TikTok Shop aims to merge entertainment and commerce to offer an immersive shopping experience, without leaving the app.

Brands find it a lever for reaching an engaged audience, while creators have the opportunity to monetize their content by authentically recommending products.

Consumers, meanwhile, benefit from a seamless experience, where inspiration is instantly transformed into purchase. So, whether you’re a start-up or a well-established retailer, TikTok Shop enables you to grow your business and interact with millions of users.

Effinity has been selected as a TikTok Shop Partner, helping brands to optimize their presence, their relationship with creators and their sales, by running affiliate programs integrated with TikTok Shop. We tell you all about one of the most successful Social Commerce solutions.

1

TikTok Shop presentation and strategic impact analysis for your brand

2

Get in touch with the TikTok Shop team to set up your store

3

Take charge of the organic animation of your TikTok Shop

4

Affiliate management and relations with creators to relay your products

For French influencers, the arrival of TikTok Shop means more collaborations. Consumers are increasingly sensitive to real opinions and tests, which represents a real opportunity to monetize their content. TikTok Shop opens up new perspectives for creators, enabling them to turn their passion into revenue, while strengthening their bond with their community.

They can :

• Generate revenue from their content by recommending products that are important to them.
• Earn attractive commissions on every sale you make through affiliate programs.
• Create an authentic relationship with their audience, by sharing products they really love, to build their subscribers’ trust and boost engagement.

To promote products, content creators have two formats at their disposal:

Shoppable videos

Shoppable videos enable links or clickable stickers to be added directly to videos, giving users the option of accessing product information without leaving TikTok.

Live Shopping

Live shopping on TikTok Shop allows content creators to broadcast live product demonstrations, interact instantly with viewers and offer flash promotions. This feature has seen a 63% increase in sessions in one year in the United States.

Visibility and conversion

Being present on TikTok Shop offers brands a unique opportunity to combine visibility, engagement and conversion within a single platform. Thanks to TikTok’s large and engaged audience, brands can reach millions of users, especially the younger generation, who are adept at social commerce and viral trends.

Promote immediate purchases

One of the main advantages of TikTok Shop is its interactive approach to shopping. By integrating shopping links directly into shoppable videos and livestreams, brands can shorten the buying journey and encourage immediate decisions. The live shopping format, for example, can demonstrate a product’s benefits in real time, answer consumers’ questions and create a sense of urgency, thereby boosting sales.

Higher conversion rates

TikTok Shop facilitates collaboration with content creators. By collaborating with influencers via affiliation, brands benefit from their credibility and ability to generate engagement. These authentic recommendations build consumer trust and improve conversion rates.

A fully integrated solution

Last but not least, TikTok Shop offers sellers a complete toolbox for developing their social commerce business (inventory management, order management, promotions, etc.), and provides advanced analytical tools for optimizing their campaigns and effectively targeting their customers.

Effinity has been selected by TikTok to be a TikTok Shop Partner. As an affiliation expert for over 25 years, Effinity brings its know-how to help merchants work better with creators, optimizing their presence on TikTok Shop and animating their affiliation program.

TikTok Shop is redefining the way consumers discover and buy products. By combining social engagement, influencer recommendations and ease of purchase, it represents a major strategic opportunity for brands to capture a connected audience and increase sales.

For brands, there are two affiliation models to enable creators to promote products and earn commissions for the sales they generate.

The Open Plan model
from TikTok Shop

The Open Plan model allows you to add product links, define commission rates and list available product allocations. Then, all eligible affiliate creators can request free product samples for testing. If they like them, they promote them in their content to sell these products.
In Open Plan, influencers most often choose the products with the highest commissions. The key is to offer competitive rates.

The Target Plan
from TikTok Shop

The Target Plan model allows you to choose specific influencers to promote your products. In fact, it’s possible to send them a request via TikTok, with a personalized commission rate, which they can accept or refuse depending on your offer. With this option, Effinity provides its expertise in identifying relevant influencers and managing day-to-day collaboration.