Pinterest Ads agency: boost your visibility with high-performance campaigns
Effinity is the Pinterest Ads agency that supports brands in their advertising presence on Pinterest. The social platform welcomes Internet users looking for inspiration and new experiences. It’s important for brands to be present with this intentional audience with high purchasing power.
Our Pinterest ad experts guide you every step of the way, from design to implementation of your advertising strategy. They’ll make sure you drive qualified traffic, increase brand awareness and generate conversions. Thanks to their expertise, you benefit from a personalized, optimized strategy tailored to your objectives. Together, we harness Pinterest’s potential to reach a targeted, engaged audience, and achieve optimal ROI. Trust our experts to turn your ambitions into concrete, lasting success.
Why choose Pinterest for your advertising campaigns?
With nearly 15 million users in France, Pinterest stands out as a relevant advertising platform for many reasons, including an engaged and specific audience, attractive visual formats, and advanced targeting options.
Engaged and specific audience
Pinterest users are active and come to the platform with the intention of discovering and getting inspired. They look for ideas for their projects, whether for the home, fashion, cooking, or other areas. This proactive attitude means they’re more receptive to ads and more inclined to interact with relevant content.
Attractive visual format
Pinterest is a visual platform par excellence. Ads, presented as pins, are organically integrated into users’ idea flows. High-quality images and videos capture attention and stimulate engagement, allowing products to be presented in an attractive and inspiring way.
Advanced targeting options
Pinterest offers sophisticated targeting tools to precisely reach your audience. You can refine your target based on demographics such as age, gender, and location, as well as by specific interests. What’s more, keyword targeting allows you to capture users who are ready to act, while act-alike audiences allow you to reach new users with similar behaviors and interests to your existing customers.
Advertising formats on Pinterest
Standard
Standard ads on Pinterest are static images that appear natively in users’ feeds. They promote products, services or content in a visually appealing way, integrated naturally among regular pins.
Video
Video ads on Pinterest capture attention with animated content. They appear in the feed and launch automatically, offering an immersive experience to showcase products, brand stories or product demonstrations.
Idea
Idea Ads on Pinterest are collections of videos and images in a story format. They enable brands to tell a more complete, engaging and interactive story, encouraging users to explore further.
Carousel
Carousel ads on Pinterest allow multiple images or videos to be presented in a single ad. Users can scroll to see different products or posts, which is ideal for product collections or sequential visual narratives.
Collections
Collections ads on Pinterest display a main image with a product gallery underneath. When clicked, users see a full-screen experience with details on each product, making discovery and purchase easy.
Shopping
Shopping ads on Pinterest turn your pins into product showcases. Each ad links directly to a product page, allowing users to discover and purchase products directly from Pinterest.
Window advertisements
Showcase ads on Pinterest allow you to present several products in a single interactive ad. Ideal for retailers, they show a main image accompanied by several product images, encouraging exploration and purchase.
Quizzes
Quiz ads on Pinterest are interactive and engaging, inviting users to answer questions. They’re perfect for engaging audiences in a fun way, while collecting valuable data and reinforcing brand interaction.
Multiple targeting options on Pinterest Ads
Pinterest Ads offers a variety of targeting options to help advertisers precisely reach their ideal audience. Here’s an overview of the main targeting methods available:
How does our agency optimize your Pinterest Ads campaigns?
Our Pinterest Ads agency stands out for its innovative approach to optimizing your advertising campaigns on Pinterest.
In-depth analysis of your market
We start with a detailed analysis of your market and competitors. By understanding the trends in your sector and the expectations of your audience, we identify key opportunities and develop a customized advertising strategy.
Tips on creating ads
Creating engaging ads is essential on Pinterest. Our experts advise you on best practices for visual design, copywriting and keyword selection. We make sure every ad captures attention and prompts action.
Compliance with best practices
Our Pinterest Ads agency follows Pinterest best practices to ensure your ads are compliant and optimized for the platform. This includes the use of appropriate image and video formats, as well as precise targeting strategies.
Real-time monitoring and optimization
Once your campaigns are up and running, we provide constant monitoring and real-time optimization. By analyzing performance, we adjust bids, target audiences and advertising content to maximize ROI. Our aim is to ensure that every euro spent generates the best possible results.
Our Pinterest ad management services
With our Pinterest Ads agency’s ad management services, you benefit from a strategic approach and in-depth expertise to achieve your marketing goals and maximize your presence on Pinterest.
Content strategy
Our Pinterest Ads agency develops a customized content strategy that aligns your business goals with Pinterest trends. By analyzing your market and understanding your audience’s expectations, we identify the types of content that will resonate best. This includes inspiring pin ideas and keyword strategies to capture the attention of your potential customers.
Advertising management
Our team of creatives and campaign managers design visually appealing and engaging ads. We use image and video formats adapted to Pinterest to capture users’ attention. Once ads are created, we provide complete management of your campaigns, including launching, tracking and adjusting bids to optimize performance.
Reporting and analysis
We provide regular, detailed reports on the performance of your campaigns. By analyzing the data, we identify strengths and areas for improvement. Our reports include key metrics such as click-through rate, conversions, and cost per acquisition, giving you a comprehensive view of your return on investment.
Continuous optimization
In addition to day-to-day management, we offer ongoing optimization of your campaigns. By monitoring performance in real time, we make proactive adjustments to maximize your results. This includes adjusting target audiences, optimizing bids and updating advertising content.
