Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Marion Varamo, Head of Partnerships & Communication, answers our questions.
Can you tell us about your company and its services?
BEYABLE was founded in 2014 by Julien Dugaret, a trained engineer with a passion for digital. Today, BEYABLE helps over 200 customers in 37 countries to perform online. Our approach is very simple: thanks to our powerful visitor recognition algorithms, we’re able to modify any type of site in real time to best suit the needs of web users, but also the day-to-day issues and challenges faced by digital leaders.
How would you define your role in the conversion/loyalty chain?
The era of static, one-size-fits-all sites is definitely over! Our starting point is a simple observation: the vast majority of e-commerce site traffic doesn’t spend €1 on a visit (on average, over 97% of traffic, according to the latest FEVAD data). It’s this figure that we’re going to be able to act on. By identifying the individual needs of each visitor and providing an appropriate response, we maximize on-site conversion rates. We are also able to recognize visitors coming from paid acquisition sources and treat them in a targeted and adapted way, so as to boost the return on investment of these strategic campaigns.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
We work with many Effinity advertisers, and among them, we’ve chosen to share with you the JPG case, which is a good example of the actions we put in place. The advertiser needed to increase sales and win new market share. The objective was therefore twofold: to work on lead generation and at the same time boost the conversion rate. To achieve this, we chose to target “Abandoners” with shopping baskets built up, who had never yet purchased from the site.
As a solution, we set up a retention pop-in for new prospects over a 6-month period, with email capture (+ verification via the repeller database). The result? 995 additional sales over the period and +15% new customers who directly enriched the brand’s database.
