Public: advertisers // Difficulty: easy.
Hyper-personalizing your affiliation means, first and foremost, knowing and understanding the precise role of the various affiliates that make up your partner network. For this, a multi-point tracking tool, i.e. one capable of identifying several players before the sale, is essential.
Tracker to find out
By working backwards through the conversion chain, usually up to five partners, the tracking tool will enable you to visualize the paths taken by Internet users before making a purchase, and provide valuable information on the participation and involvement of affiliates who participated in the sale before the converter.
Tracker for understanding
Tracking thus makes it possible to implement solutions that offer a better understanding of the environment in which the program is launched: identify the players, understand how they operate, where they come into play in the conversion chain, and so on. This helps to draw up a “map” of the program, showing the various affiliates, their weight in the purchasing cycle, and their role (traffic, sales, etc.). A global view of the actions and interactions of each of the levers gives a finer understanding of the different conversion chains and the roles of each affiliate.
Tracker to adapt
All the information gathered will enable us to work more effectively with our affiliates, and to structure and develop our affiliate program on a long-term basis, capitalizing on our top-performing affiliates and helping the others to grow. In addition, the information gathered on the behavior of Internet users before making a purchase is a precious asset for adapting the program’s content and media to encourage repeat business.
Ultimately, the tracking tool makes it possible to fine-tune sales attribution and deduplication, constantly seeking the best compromise to optimize program performance.
