Affiliates, how to obtain consent?
The Transparency and Consent Framework is a system that enables [...]
The digital marketing blog - page n°11
What is Attribution Marketing?
In marketing, attribution represents the model used to assign a [...]
Server to Server, the alternative to cookieless!
The scheduled disappearance of third-party cookies has major consequences for [...]
Native Ads vs Display: what are the differences?
Internet advertising has come a long way in recent years. [...]
Conversion Lift Studies: measuring the impact of Facebook ads
With its Conversion Lift tool, Facebook enables advertisers to measure [...]
Fake news: Google PLA (Product Listing Ads) vs Comparators
Let's start with a bit of history. At the end [...]
The importance of female influencers for Instagram
Instagram has just installed a function that allows users to [...]
Effinity certified Facebook Marketing Partner
It may seem like a small detail to you, [...]
Black Friday, the crazy figures!
Public: advertisers // Difficulty: easy. In 2017, according to Fevad, [...]
Launching an affiliation campaign: how much should affiliates be paid?
It's the big day, you've made the (wise) decision to [...]
