The relationship between advertisers and network affiliates has long suffered from a lack of trust. This was due to the networks’ desire to protect their publishers’ portfolios from direct canvassing.
This opacity has led to a decline in investment in this type of player. And yet, when properly managed, Networks represent a major growth opportunity. Effinity has therefore taken the lead by introducing a transparency label, guaranteeing advertisers total control and impeccable quality.
The strategic role of networks in the affiliation ecosystem
There’s no denying that monetization networks bring significant added value to publishers. They act as technological and commercial facilitators.
- Comprehensive offer: they centralize relationships with over 50 global affiliate platforms, offering access to nearly 60,000 programs via a single point of entry.
- Advanced technology: their tools enable automated monetization (especially for forums or blogs) without requiring extensive technical expertise on the part of the media.
- Productivity gains: they drastically reduce the administrative burden of managing multiple partnerships.
To find out where these players stand among the other types of partners, I invite you to consult our pillar page dedicated to the different affiliation levers for publishers.
The Effinity network label: restoring trust through transparency
Aware of the potential of these players, but intransigent about Brand Safety, Effinity has deployed a specific label for Networks. This label is awarded exclusively to players who agree to lift their anonymity and demonstrate total transparency with regard to the publishers bringing in their business.
The aim is twofold:
- Enable advertisers to control precisely where their brand is distributed.
- Maintain this leverage by re-establishing a lasting relationship of trust.
Who are the 3 certified players?
To date, only three major market players have met the strict transparency requirements of Effinity and its merchant partners.
Skimlinks
It’s a massive public network that connects over 60,000 publishers and aggregates programs from more than 50 platforms. Skimlinks is the partner of choice for commercial content strategies.
Key references: Yahoo, Condé Nast Group (Vogue, GQ Magazine).
Digidip
This private network is by invitation only. Digidip is positioned in a premium segment, targeting sites with very high audience figures (over one million unique monthly visitors). Founded in 2013, it is recognized for its rapid growth in Europe.
Key references: Dealabs, VoyagesPirates, Magic Maman, Marie Claire, ELLE.
Sovrn (formerly VigLink)
Sovrn is a public network of over 40,000 publishers. It stands out for its ability to support major portals and comparison technology solutions.
Key references: MSN, Tipser.
Identify approved partners on the platform
Effinity strongly encourages advertisers to give preference to these trusted players. To facilitate their identification within the Effinity interface, an orange label pictogram has been added directly after the publisher’s username.
Although all Networks can apply for programs accepting this type of affiliation, accredited publishers offer a guarantee of superior visibility. This system enables each advertiser to manage its affiliation strategy with discernment, combining performance and control of its brand image.
