Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Olivier Job, CEO of Foxglove-Partner, answers our questions.
Can you tell us about your company and its services?
Foxglove-Partner is a senior SEO consulting agency. We offer a Premium SEO support service dedicated to e-commerce, B2B, media and marketplace sites. 100% of our consultants have over 6 years’ SEO experience, and each of them handles a maximum of ten customers a year, to offer real proximity and a strong understanding of their businesses. Our pride and joy? Over 80% of our contracts are renewed every year, and over 60% of our new contracts are signed on the basis of recommendations from our customers!
How would you define your role in the conversion/loyalty chain?
The objective of our business is clear: to position our customers’ sites in the top results of Google on a maximum number of keywords aimed at conversion. To meet this challenge, we have put in place a clear strategy:
– A team of experienced SEO consultants. – The best tools on the market. – A fixed-price organizational and commercial approach, in which we commit to putting 100% of our resources into achieving our objectives. – Regular monitoring of the site, its competitors and Google’s constant evolutions, so that we can react quickly and effectively to sudden changes in the algorithms.
Can you describe a successful operation you’ve carried out for an advertiser?
We’ve been working with the Alltricks.fr team since 2019. This site, one of the leaders in its market at the start of our collaboration, had the ambition to achieve even more growth. Every month, we submit a very concrete action plan to be implemented in order to achieve this ambition, and we carry out quality control of the actions taken. We also support them in their internal/external discussions with partners on SEO issues. The result is clear: in an increasingly intense competitive environment, Alltricks is strengthening its positions and its SEO traffic continues to grow.
