Effinity: a trusted affiliate network

There can be no good business without trust! You know, the famous “Let’s shake hands and we’ve got a deal! The need for trust is even greater when intermediary partners are involved in the sale. As is the case with affiliation. Building a network of quality affiliates is a principle on which Effinity has relied since its creation. It’s not always easy, when it comes to providing advertisers with a network of tens of thousands of affiliates. But building trust means creating opportunities. It means lowering the level of risk and making it possible to trade where there was only fear or reluctance. Because that’s what’s really at stake: enabling merchants to take full advantage of the potential offered by the various levers offered by affiliation. With complete confidence. At a time when the demand for transparency (and therefore trust) has never been greater, particularly with regard to Gafam, it seems crucial for affiliation players to maintain high standards of quality. Everyone has a role to play. Affiliates, by prioritizing best practices and transparency; affiliate platforms, by giving themselves the means to promote virtuous players; and advertisers, by ensuring that priority is given to working with the latter.

Labels to move from a climate of mistrust to one of trust

Effinity, which has always maintained this quality approach as a guiding principle, has chosen to materialize it through labels. To begin with, two labels, one dedicated to coupon sites and the other to sub-networks affiliates, are displayed in pictogram form on our affiliation platform and in our Performance Center. They show advertisers which affiliates have met the quality standards required for their type. On this blog, we devote a separate article to each label, to explain in detail the respective procedures they follow. You’ll find here the article on the label issued from the Charter of discount vouchers, and here, the article on the label dedicated to sub-network affiliates. Enjoy your reading…

Mis à jour le 23 January 2025