In this Google Ads section, Effinity shares the expertise of its agency specializing in acquisition and performance marketing. Every day, our consultants manage campaigns across the entire Google ecosystem: Search, Shopping, Performance Max, YouTube Ads, and Display Network, for e-commerce, retail, and B2B advertisers who are demanding when it comes to their CPA and ROAS.
You’ll find concrete analyses of new Google Ads features, methods for structuring your accounts (campaigns, ad groups, keywords, audiences), tips for getting the most out of automation (bidding, audience signals, creatives), and feedback from client case studies. The goal: to help you generate more qualified conversions, control your costs, and make your media investments more predictable.
Our experts share a highly operational approach: tracking and measurement, product feeds, A/B testing, continuous optimization, and more, so you can challenge your current performance and defend your SEA budgets to your internal teams.
And if you would like long-term support, discover our Google Ads agency, which designs and manages tailor-made, business-oriented acquisition strategies with you, aligned with your growth objectives.
You can also check out our articles dedicated to Facebook Ads or TikTok Ads.
To find all our articles on Ads, check out our Ads Advice section.
