In this Facebook Ads section, Effinity shares the expertise of its media agency specializing in performance. Our team works with e-commerce, retail, and B2B advertisers on a daily basis to design, manage, and optimize their Meta Ads campaigns: from account structuring to creative design, targeting, and ROI measurement.
You’ll find concrete analyses of platform developments, best practices for leveraging your first-party data, use cases, and actionable methodologies to improve your results over the long term: lower acquisition costs, higher conversions, and increased retargeting and prospecting audiences.
Whether you’re launching a new account, taking over existing campaigns, or challenging your current agency, our experts share a clear, educational, and test & learn approach so you can make informed decisions and defend your media budgets internally.
Each article is informed by the real-world experience of our consultants, who are specialists in social ads and performance marketing. And if you want to take your activation or redesign further, discover our Facebook Ads agency, which works with you to design tailor-made, data-driven, and truly business-oriented strategies.
You can also check out our articles dedicated to Google Ads or TikTok Ads.
To find all our articles on Ads, check out our Ads Advice section.
