In a mobile-dominated world, capturing a prospect’s attention in a matter of seconds has become a major challenge. Traditional channels such as email or forms are showing their limits: low open rates, complex paths, conversions at half-mast. Ubu, founded by Paul Albou, offers a powerful alternative: getting back to basics, to conversation. Its platform enables brands to take full advantage of channels like Instagram, WhatsApp, Facebook or TikTok to capture leads, engage their community and boost sales.
With Ubu, brands can turn their Instagram followers into qualified leads via automatic sign-up requests, engage in DM conversations with 100% open rates and over 40% click-throughs, and sell up to three times more than via email. The result: effective community marketing that can account for up to 10% of acquisition.
In this interview, Paul Albou gives us his point of view and explains why conversational channels are becoming essential, how brands can easily activate them with Ubu, and what concrete results they can expect. A simple, direct and effective approach to reconnecting with a personalized customer relationship and generating an immediate impact on conversion.
How do conversational communication channels represent an opportunity for capturing new leads?
Conversational channels like WhatsApp, Instagram, Facebook or TikTok make it possible to engage prospects in a direct, personalized and instantaneous way, where they spend most of their time today. Unlike e-mail, these new channels make it possible to create a more personalized relationship, qualify in real time and significantly increase conversion rates.
In concrete terms, we observe:
● +95% open rate vs. 15% for e-mails
● 3 to 5x more leads generated with conversational formats
● Shorter conversion cycles thanks to immediate interactivity
Which audience segments is this solution primarily aimed at?
These channels enable us to reach:
● Younger generations (Gen Z, Millennials), who are less receptive to e-mail.
● Mobile visitors (often +80% of e-commerce traffic)
● International audiences: WhatsApp is widely used in Southern Europe, Latin America, Africa, for example…
● Customers already engaged on social networks (Instagram or TikTok followers)
What kind of performance can this solution deliver?
With Ubu, brands can :
● Generate qualified leads more efficiently
● Reactivate abandoned shopping carts or inactive visitors
● Boost visibility and sales at peak times (drops, promos, new products)
● Increase conversion rates through personalized conversations
● Collect first-party data via conversational flows
It’s an acquisition, conversion and loyalty solution all in one.
What is the business model behind your offering?
Ubu offers monthly billing with a fixed component giving access to the platform and support from our teams, and a variable component based on the number of mailings. For all our customers, we include dedicated support (flow settings, reporting, A/B tests, etc.) to help brands achieve the best possible results.
What are the main phases of implementation?
Set-up is quick and easy (just a few days):
1. Demo and objectives
2. Connecting channels (WhatsApp Business, Instagram, etc.)
3. Creation of the first conversational flows (acquisition, abandoned cart, quiz, etc.)
4. Deployment on site or via networks
5. Ongoing monitoring and optimization (conversion rate, lead generation, etc.)
We offer turnkey support, even for less technical brands.
