Opt-in profile collection, the effectiveness of co-registration
Ideal for collecting opt-in profiles, co-registration is a marketing technique that consists of proposing to an Internet user who is in the process of completing a form, or who has just validated it, to tick an additional box to subscribe to a complementary service.
The additional proposal to subscribe to the service can be made as part of a newsletter subscription, participation in a competition, registration for a service or purchase. In this way, co-registration can generate leads from the audience of another brand or partner.
In addition, co-registration exposes your brand to a new audience via affiliate partners. This not only strengthens your first-party data, but also increases brand awareness among a relevant audience.
Our LeadGen agency enables you to collaborate with different partners in complementary sectors to diversify the sources of your leads. This allows you to adapt your strategy according to the performance of the different collaborations, and optimize your results.
Co-registration at a glance
Steps for implementing a co-registration system
Partner selection
Our LeadGen experts select partners whose audience is relevant to your brand, with users who match your target audience in terms of demographics, interests and buying behavior. They ensure that the chosen partners meet compliance and data protection standards.
Proposal definition
Our LeadGen agency can help you define an attractive offer that will entice visitors to sign up. For example, a promotion, a download, exclusive access to a service, etc. The message of your offer must be clear and concise, highlighting the benefits the user will derive from his action.
Form integration
Our experts ensure that the integration process with partners runs smoothly: data transmission, lead tracking and opt-in management. To this end, we carry out tests prior to the campaign to ensure that the system is fully operational.
Lead management
In co-registration, leads are collected directly from the partner’s site. To facilitate lead management, our LeadGen agency has developed an API that automatically transmits leads to our platform. This makes them available in your advertiser space. Collected leads can also be placed on an FTP available to the customer.
Analysis and optimization
On a daily basis, our lead generation experts analyze campaign performance in relation to initial objectives. For this, it’s important to have regular feedback from the advertiser on quality. This enables our experts to identify which partners are generating the best results, and which are performing less well. They constantly propose optimizations (adjustment of offers, messages, targeting, etc.) to improve campaign ROI.
The advantages of co-registration for collecting opt-in profiles
Lead acquisition
Co-registration is set up on relevant partner sites, guaranteeing that users who opt for an additional registration are already interested in similar products or services.
Increase in conversion rate
Internet users are more likely to sign up for additional offers when they are already engaged in a registration process. Co-registration takes advantage of the moment when users are already in a positive dynamic, increasing the chances of obtaining their consent.
Extending first-party data
Co-registration is one of the most effective ways of enriching your prospect database. It enables you to enrich your first-party data rapidly. By teaming up with partners who have a relevant audience, you can significantly extend your reach.
Explicit consent
Co-registration involves a clear consent process, where web users deliberately choose to receive additional marketing communications. This helps to comply with data protection regulations (RGPD), ensuring that all leads collected are opt-in.
Simplified installation
Collecting opt-in profiles via co-registration doesn’t require the deployment of complex marketing campaigns. By teaming up with affiliate partners, you benefit from their existing audience and registration processes, simplifying the acquisition of new leads.
Why choose Effinity for your opt-in profile collection campaigns?
Legal compliance
Our LeadGen agency only works with partners who comply with the legal requirements for B2C and B2B lead collection.
Technical optimization
Our experts optimize the integration of your offer in partner forms and the lead transmission system.
Diversified partners
Effinity works with a number of partners, giving you access to a variety of audiences in line with your B2C and B2B lead-gathering objectives.
Detailed reporting
Effinity provides detailed, customized co-registration campaign reports that help you understand how your campaigns are performing. We continuously develop strategic recommendations to improve your campaigns.
