Native ads, display to generate leads
Native ads are advertising formats distributed on premium sites that are deliberately similar to organically published content. They generate visibility for your offer at the heart of the editorial content, thus accentuating the advertising impact. Less intrusive than traditional advertising, they deliver better results by encouraging engagement. Advertising is better integrated into the page and does not disrupt navigation. The message is therefore more easily read by web users.
What’s more, native ads make it possible to deliver longer-form content, where the space for expression is wider and better adapted than traditional formats.
By integrating the advertiser into the consumer’s reading interests, native ads create a stronger link between the consumer and the brand or product. Finally, the medium’s editorial backing helps to reassure and engage web users.
Natives Ads, at a glance
How to set up a native ads campaign to generate leads
Selection of publishers
Our native ads experts select the publishers who will deliver the native ads, based on the interest their audiences represent for the advertiser. These partners can be blogs, media sites, etc. where visitors are more likely to engage with the content.
Content creation
Publishers create advertising content that matches the context and style of their platform (blog, media site, etc.). This content, which can take the form of articles, videos, etc., offers informative or entertaining value, while incorporating promotions for your products or services. It must be clearly identified as sponsored content.
Integration and targeting
Native ads are integrated to match the publisher’s organic content, using targeting algorithms to reach the most relevant users, based on past behavior or defined audience segments.
Monitoring and optimization of native ad campaigns
The performance of native advertising campaigns is tracked in real time using our analytical tools. The data collected is used to optimize campaigns, adjust messages and refine targeting strategies to maximize ROI.
The benefits of native ads for generating leads
User experience
Native ads integrate seamlessly with content, reducing annoyance and increasing engagement.
Increased relevance
Relevant, personalized content attracts more attention from users, increasing click-through and conversion rates.
Better visibility
Native ads benefit from higher visibility than traditional banners, as they are not blocked by adblockers. They’re also less intrusive, and prospects see them as content relevant to their search.
Why choose Effinity for your native ad campaigns?
Native ads expertise
Our LeadGen agency has extensive expertise in creating and managing native ad campaigns. Our experience ensures that your ads are not only visible, but also engaging and relevant to your target audience, to maximize conversions and generate quality leads.
Premium partner network
Effinity has an extensive network of premium partners in various sectors, enabling your native ads to be delivered on highly relevant, high-audience platforms. This increases the visibility of your campaigns and improves prospect targeting.
Customized approach
Effinity uses advanced segmentation and targeting techniques to ensure that your ads reach the right audiences. Our personalized approach enables us to tailor advertising messages to ensure a strong match with the target audience and the context in which the ads appear.
Detailed reporting
Effinity provides detailed, customized reports on native advertising campaigns that help you understand how your campaigns are performing. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.
