Bing Ads agency, take advantage of the entire Microsoft universe
Although Google dominates the search engine market, Bing represents an often underestimated opportunity for advertisers. With a market share in France of 4.3%, but 13.3% on desktop and 0.62% on mobile, Bing has a loyal audience that offers several advantages for your SEA strategy.
In addition, by launching advertising campaigns on Microsoft Advertising (formerly Bing Ads) you can be present on other sites in the Microsoft ecosystem, such as MSN, Yahoo, Qwant or AOL.
Effinity, a Microsoft Advertising Partner certified agency, supports brands in their advertising strategy on Bing and other Microsoft media, to reach alternative audiences to those usually targeted on Google, and thus help activate new sources of acquisition.
Why SEA on Bing?
Bing generally attracts a more mature audience with higher purchasing power. By reaching this audience, you can increase your chances of quality conversions and reach market segments less saturated by the competition.
Why choose a
agency specializing in Bing SEA?
Expertise and market knowledge
A certified Microsoft Advertising Partner agency like Effinity has a thorough understanding of the platform and its specific features. Our experts know how to make the most of Bing Ads features to maximize the impact of your campaigns.
Performance optimization
Managing campaigns on Bing requires a precise understanding of the optimization tools available. Our team uses best practices to adjust bids, select the best-performing keywords and write compelling ads.
Save time and increase efficiency
Outsourcing the management of your SEA campaigns to a Bing Ads agency saves you precious time. You can concentrate on other aspects of your business, with our teams working for you.
Real-time results monitoring and analysis
Our specialized Bing Ads agency uses advanced tracking and analysis tools to measure campaign performance in real time. This ensures that every decision is based on reliable, up-to-date data.
What are the objectives of SEA campaigns on Bing?
SEA campaigns on Bing, and more generally on Microsoft Advertising, allow you to pursue different objectives depending on the needs expressed by your company.
Increase brand awareness
SEA campaigns on Bing help increase your brand’s visibility. By appearing at the top of search results pages, you can capture the attention of a targeted audience and build brand recognition.
Increase sales
For e-tailers, on transactional queries, Bing Ads attract relevant traffic to product pages, maximizing conversions.
Generate leads
By targeting the right keywords and using attractive ads, Bing Ads campaigns can generate qualified leads, especially in B2B. Whether you’re looking to grow your customer base or fill your sales pipelines, Bing can be an effective channel.
How to manage Bing SEA campaigns?
Before launching a Bing Ads campaign
- Defining objectives
- Keyword search
- Account configuration
Launch of Bing Ads campaign
- Creating and structuring campaigns
- Define targeting criteria
- Bidding and budget configuration
Bing Ads campaign optimization
- Performance monitoring and analysis
- Continuous optimization
- Reporting and recommendations
Why choose Effinity for your SEA campaigns on Bing?
A certified Bing Ads agency
At Effinity, a Microsoft Advertising Partner certified agency, our team of Bing SEA experts has years of experience and knowledge of best practices and market trends. We know how to maximize your ROI and achieve your marketing objectives.
A tailor-made strategy
Our Bing Ads agency meets your specific needs. We analyze your industry, your competitors and your audience to develop a tailor-made strategy that delivers the best possible results.
Continuous optimization
Our commitment doesn’t end with campaign implementation. We carry out ongoing optimization to ensure that your campaigns remain effective and that you get the most out of your investment.
Transparent monitoring and reporting
Our Bing Ads agency produces detailed, transparent reports on the performance of your campaigns, with recommendations for improvement. You’re always informed of the results and any necessary adjustments.
Day-to-day support
Our Bing Ads agency offers daily support to answer all your questions and assist you every step of the way. Our Bing Ads team is always on hand to help you make the most of your SEA campaigns on Google.
