If you’ve got an Instagram account, you’ll have seen the big update with the introduction of a new shopping feature that makes it easier to shop on mobile. In concrete terms, what does this mean for you? How do you deal with this feature?
Despite its dazzling growth, with 800 million monthly users, this social network is not always mastered by brands, and for good reason: content creation can be laborious and animation difficult. Yet this feature will enable you to attract qualified traffic to your site!
In the past, the only outgoing links from this network resided in your account bio, and if you were lucky enough to have more than 10K followers, you could put some in your Instagram story. Today, the “shopping” feature is open to everyone, provided you have a professional Instagram account and synchronize your product feed with Facebook. Once you’ve set up your account, you’ll be able to tag up to five products per post, and up to 20 if you create a carousel. A “Shop” tab will be available from your Instagram account to centralize all your shoppable posts. This tab will automatically appear once you’ve tagged nine or more posts. Instagram thus becomes a small showcase site, and a real business opportunity to be seized!
But how do you get to grips with this new feature?
But be careful not to fall into the trap of turning your Instagram account into a mini e-commerce site. Always keep in mind Instagram’s raison d’être, which is “inspiration”. Users are looking for beautiful visuals to inspire them, not soulless product sheets! So keep on being inspiring.
This feature makes the customer journey much easier, by reducing the number of clicks and search time, and thus significantly improving mobile purchasing. For you, the benefit of redirecting targeted traffic to your product sheets for free. The other advantage is the analysis of statistics linked to this functionality: how many people have seen your product? What actions were taken? Buy? Clicks? This valuable data will enable you to optimize your communication strategy.
More than ever, Instagram needs to be part of your strategy to win over new, increasingly demanding consumers. Having a nice account is a good start, but you need to constantly develop it to gain notoriety. How can you do this?
To drive users to your Instagram account, bank on influencers with strong communities. By talking about you from their stories and/or on their Instagram posts, they’ll bring traffic to your account. Entering this virtuous circle “influencer → you → sales” is your key to success!
At Effinity, we support you in this influencer marketing strategy by selecting relevant profiles that are sure to raise your profile, while creating a mechanism tailored to your needs. Contact us to find out more!
