It may seem like a small detail to you, but to us it means a lot! While the expertise of our Facebook advertising agency no longer needs to be proven, this certification by Facebook is a recognition that few agencies have access to today.
What is a Facebook Marketing Partner?
Facebook has just launched its Marketing Partners program, officially since June 4, to help agencies and advertisers get the most out of advertising on their networks (Facebook and Instagram) and to ensure the quality of the entities they consider as partners.
Membership of this program requires validation of selection criteria, and we were evaluated on the following items:
- Advertising technology, i.e. our ability to deploy Facebook or Instagram Ads campaigns
- Small business solutions for local social advertising
- Offline conversions to drive in-store traffic
- Performance-based measurements via Facebook Analytics
At the end of this evaluation, Facebook not only validated our membership but issued us with a “badge”, proof of the quality of our recommendations and our performance on the network.
Beyond the pride we feel, this recognition gives us access to exclusive advantages that will enable us to go even further in setting up and evaluating your Social Media Ads campaigns.
What’s good for us is good for you
The Facebook Marketing Partners program for agencies offers privileged access to tools, resources and training, including the following:
- Recommendations for optimizing your expenses
- Extensive analytics reporting
- Measurement resources
- Design recommendations
- A dedicated technical contact able to resolve any situation
- Insights and feedback for ever more effective social strategies
- A comprehensive training program to keep teams up to date with the latest developments
- Direct access to the Facebook API, to develop customized solutions
Effinity, a high-performance partner for your SMA campaigns
Thanks to its badge, Effinity Social Ads is now, and has been since the program’s inception, referenced by Facebook and considered a preferred partner. A mark of trust that comes on top of our Google Partner certification.
Backed by these certifications, our Social Ads experts benefit from exclusive tools to help you define your acquisition strategies and support you in operational management: take advantage of them! We can also support you on the Facebook marketplace. Contact us for more information.
