Shopping guides are arriving in force in the fashion sector… These ultra-specialized partners offer players in this universe highly qualified traffic from web surfers who are keen on online shopping. While the volume of traffic generated by these partners is lower than that of generalist comparators, they offer the dual advantage of a much higher conversion rate, and the ability to reach a new target of web users. These shopping guides work on a cost-per-click (CPC) basis, ranging from 0.21 to 0.25cts per click.
Fashion shopping guides
Stylight
Stylight lets you discover, spot and shop the best fashion products from over 100 online boutiques. Every day, the guide offers a selection of the most promising products and the best looks from international fashion bloggers. The website: www.stylight.fr
Pureshopping
To redirect qualified traffic to e-retailers, Pureshopping features editorial and product selections “100% handmade” by a merchandising team. Thanks to its search system based on color, similarity, trends, shape, material… web users can quickly find any product from a wide range of items. The site: www.pureshopping.fr
Mafringue
Mafringue.com features a search engine based on more than 30 relevant criteria, allowing you to refine your search by price, size, color, brand… but also by material, sleeve, collar, style, trend, neckline, cut, silkscreen… The site: www.mafringue.com
Run Baby Run
Run Baby Run is the first shopping guide dedicated entirely to shoes, with 10,000 models selected by a team of experts. Boots, ankle boots, sneakers, pumps, moccasins, ballerinas, sandals, etc., as the guide’s Baseline says: ” you won’t leave here without a pair “… The site: www.runbabyrun.fr The Effinity team is in regular contact with these fashion shopping guides. If you’d like more information on how they work, or if you’d like to launch a campaign on these partners, get in touch with us!
