Public: advertisers // Difficulty: easy.
If your brand and products are well known in France and you don’t think it’s necessary to use couponing sites, that’s one thing. However, applying the same logic to a foreign market when launching your site may not be the best option. Why not?
Coupon sites are efficient and quick to launch
You’re looking for partners and launching a campaign can take time. Coupon sites are quick to activate, professionally run sites with efficient and creative teams. In just a few hours you can already see a page dedicated to your store and highlights on the home page. Coupon sites are very responsive, and often have the option of creating media with their creative studios.
You’ll benefit from several sources of traffic
More than just a dedicated page, BR sites will let you take advantage of all their traffic sources to reach their community of buyers: home page inserts, social networking and newsletters. You can even go so far as to send a dedicated mailing to their user bases.
You are not obliged to offer a coupon
Your e-commerce platform doesn’t offer CODE10-type discount codes, or you don’t have an exclusive offer to propose?
This is not a problem, perhaps you already have valid offers on your site such as free shipping? A selection of products on special offer for a given period? These are perfect offers to highlight on these sites. You don’t need to produce a code, just a promotional message, not necessarily a promo code.
You don’t reduce your margin
Worried that a discount will impact your margin? Then you can offer a discount applicable to a purchase amount higher than your average basket. Discount codes have a major impact on consumers, who will go so far as to add products to their basket to take advantage of a good deal. Both you and the consumer will come out a winner.
It’s possible to include different types of remuneration in your affiliate program. For coupon sites, it’s possible to set up compensation that’s lower than the generic compensation for your program, thus keeping your margin intact.
Coupon sites bring in visitors who are already committed to my site
It’s true that web users already on your site may open another page to look for an offer on a coupon site… But to recognize them, we have solutions! Thanks to our tracking system, we can differentiate between committed and non-committed sales. You’ll be surprised to see that the majority of coupon sites will bring you traffic rather than stealing from you.
At Effinity, we apply a rule of de-prioritization of coupons. If, during the checkout process, the customer visits another affiliate site before visiting the coupon site, the affiliate in question will be paid.
Your only risk? Selling more
Still not convinced? Maybe your competitors are. The use of coupon sites is different in every country. Don’t hesitate to ask our team of experts to survey our coupon affiliates about competing campaigns, so that together we can prepare the launch of your store and help you achieve your goals.
