Messaging: SMS and RCS for direct access to your targets
Messaging marketing is a communications strategy that uses text messages to promote products, services or special offers directly to consumers. This type of marketing focuses on sending short, personalized and instant messages to users, with the aim of prompting action, engaging customers or building loyalty.
It’s a fast, direct form of communication, ideal for sharing limited-time offers, promotional codes, exclusive discounts, flash sales or specific promotions.
While SMS is the main lever for messaging marketing, a new format is gaining ground: RCS (Rich Communication Services). This is an enriched version of SMS that enables messages to be sent with images, videos, interactive buttons and other multimedia content. RCS transforms messages into a more engaging experience, similar to that of instant messaging applications.
Messaging at a glance
The benefits of messaging marketing
Open rate
Text messages, especially SMS, have an open rate close to 98%, making them a highly effective channel for reaching consumers.
Instantaneous
Messages are received instantly, generating rapid action. Ideal for time-limited offers or urgent alerts.
Personalization
Messages can be personalized according to user behavior, demographics or purchase history, boosting engagement.
Accessibility
SMS does not require an internet connection, making it accessible to a wide population, including those who don’t use smartphones.
RCS, a major evolution of SMS
RCS (Rich Communication Services) is an evolution of SMS that offers an enriched, interactive messaging experience on cell phones. Unlike traditional SMS, RCS enables messages to include images, videos, GIFs, files, as well as clickable buttons for specific actions, such as placing an order, booking an appointment, or consulting a website directly from the message.
With RCS, advertisers can create dynamic conversations with their customers, similar to those in instant messaging applications such as WhatsApp or Messenger.
RCS also offers real-time chat functionalities, the ability to know whether a message has been read, and to manage chain responses in a single conversation. This new messaging technology improves customer and prospect engagement by offering more interactive and personalized communication.
Why choose Effinity for your messaging campaigns?
Legal compliance
Our agency only works with partners who respect the legal obligations associated with messaging (opt-in basis, STOP mention, etc.).
Optimized campaigns
Our experts optimize targets, messages and call-to-actions to improve campaign performance.
Partner selection
Effinity works with numerous partners specialized in messaging marketing. Our LeadGen experts manage campaigns according to your objectives and target audience, in both B2C and B2B.
Detailed reporting
Effinity provides detailed, personalized messaging campaign reports and recommendations to help you understand your campaign performance.
