Influencer networks for brands
Working with influencer networks has become an essential strategic lever for brands seeking to maximize their impact on social media. Influencers possess a unique ability to engage and mobilize their audience thanks to their authenticity and expertise in specific niches.
Firstly, influencers offer direct access to targeted, engaged communities. Their ability to create relevant and captivating content enables your brand to reach audiences that might be difficult to reach through other channels. Influencers know how to tell stories that touch their audience, increasing credibility and trust in the products they recommend.
Influencer marketing enables your brand to increase its visibility and awareness. Through partnerships with influencers, you amplify your message and benefit from increased coverage on social networks. This is particularly useful for new product launches or for penetrating new markets.
Finally, collaborations with influencers are often more authentic and natural than traditional advertising. Your brand connects with consumers in a more personal way and with a higher recall rate, fostering long-term loyalty.
The multiple worlds of influencers
Our influencer agency works with influencers from a wide range of backgrounds. This enables your brand to reach engaged communities with an affinity for your products or services.
Influencer typologies
Community sizeLess than 10,000 followers Features
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Community sizeBetween 10,000 and 30,000 followers Features
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Community sizeBetween 30,000 and 60,000 followers Features
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Community sizeMore than 60,000 followers Features
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Committed to responsible influence
Effinity, an influencer agency and member of the UMICC (Union des Métiers de l’Influence et des Créateurs de Contenu), is committed to the ethical practice of influence. As a signatory to the French Agency Code of Ethics, we are committed to respecting best practices in terms of ethics and transparency, social and environmental responsibility, and audience protection.
Since 2019, our influencer agency has set up a contractual arrangement between influencers, advertisers and our platform that must be accepted by any influencer who signs up.
In addition, Effinity encourages all influencers wishing to register on our platform to monetize their content to obtain the Responsible Influence Certificate, issued by ARPP (Autorité de Régulation Professionnelle de la Publicité).
Influencer networks at the heart of brand promotion
Influence on Instagram
Instagram is one of the most influential social media platforms. It offers brands opportunities to connect with consumers in a visual and engaging way. In recent years, influencer marketing on Instagram has become an essential lever for brands looking to increase their brand awareness and reach new audiences.
Instagram’s main appeal lies in its engaging visual format and diverse features that enable influencers to create captivating, authentic content that resonates with their audience.
Influencer campaigns on Instagram are particularly effective for targeting specific niches and diversified market segments. Your brand can collaborate with influencers whose audience matches your target market, ensuring optimal dissemination of your message. By integrating Instagram into your influencer marketing strategy, you stimulate engagement and encourage direct interaction with your potential customers.
Influence on YouTube
YouTube is an essential entertainment platform for influencer marketing. It offers brands a unique opportunity to connect with a large audience through engaging video content that enables products to be presented in a detailed and immersive way. Whether demonstrations, tutorials or reviews, the video format helps build trust and credibility with consumers. YouTube influencers, often perceived as experts in their field, can tell authentic stories to their audience and influence purchasing decisions.
YouTube is also the second most used search engine after Google, giving video content high visibility and discovery potential. Well-optimized videos appear in search results, increasing the organic reach of campaigns. So, by collaborating with youtubers, brands benefit from increased visibility and authentic engagement.
Influence on TikTok
TikTok has revolutionized the social media landscape with its short video format. For brands looking to reach a young, engaged audience, influencer marketing on TikTok has become almost a necessity.
TikTok’s strength lies in its discovery algorithm, which enables any content to go viral, regardless of the number of subscribers the creator has.
This offers brands the opportunity to quickly make themselves known to a large audience. What’s more, viral challenges, music trends and hashtags create unique opportunities to engage consumers in creative and interactive ways.
Influencers on TikTok have the ability to produce authentic content that resonates with their audience. Their ability to tell compelling stories in a matter of seconds enables brands to connect with consumers in a memorable and impactful way.
Collaborating with creators on TikTok enables brands to benefit from high organic reach and an authentic connection with users who are often difficult to reach through traditional channels. Thus, integrating TikTok into an influencer marketing strategy is essential for any brand wishing to appeal to new generations.
Influence on Twitch
Twitch, the live streaming platform, has established itself as a key player in the field of digital entertainment. Twitch offers brands a unique opportunity to reach a young, engaged and ever-expanding audience. Influencer marketing on Twitch has become a “must” for brands wishing to take advantage of this dynamic ecosystem.
One of Twitch’s strengths lies in its interactive, community-based content. Unlike traditional platforms, Twitch enables real-time interaction between streamers and their audience. This proximity creates an authentic bond and increased trust between influencers and their viewers. A real advantage for brands wishing to promote their products organically.
Our Twitch influence agency works with streamers, who are experts in engaging their communities, to naturally integrate your products into their content, in the form of live demonstrations or personal recommendations.
Finally, marketing on Twitch enables brands to exploit specific niches, such as gaming, e-sports, music, and lifestyle, by precisely targeting communities interested in these areas.
Influence on Pinterest
Pinterest has established itself as a major player in influencer marketing, offering brands a unique platform to inspire and engage their audience. Pinterest functions as a visual search engine where users come to seek inspiration for their projects, be they interior design, recipes, fashion, DIY, etc. This makes it a powerful tool for influencer marketing, both for awareness and conversion.
Our Pinterest influencer agency works with you to select influencers who will showcase your products in an authentic and inspiring context. Pinterest users are often in the discovery or planning phase, which makes them particularly receptive to new ideas and ready to engage. By collaborating with influencers who have expertise in specific niches, you can reach targeted audiences and benefit from content that matches consumers’ values and interests.
What’s more, content on Pinterest has a long shelf life. Pins continue to attract attention and generate traffic long after they’ve been published, offering extended visibility for your brand.
