Affiliated publishers: diversity is the network’s strength

Defining affiliate sites

Affinity publishers enable product placement with an intentional audience. We segment them by theme (DIY, beauty, home decor, etc.) or by audience type (men, seniors, digital mums, etc.). Thematic portals focus on a single subject in depth, engaging an affinity audience while offering product placement.

Performance-based blogs take a personal approach, attracting an audience in search of product discoveries and tips. Our affiliation platform develops specific animation strategies for each type of content creator, based either on the theme addressed, or on the target audience.

Examples of affinity sites

Jardin.net, Je suis papa, Masculin.com, deco.fr, homlisty, etc.

Why activate affinity sites in your affiliate program?

Get your brand endorsed by engaged communities
This lever enables you to increase your traffic with a view to reworking it via other conversion tools, particularly retargeting.
Reach audiences with an affinity for your products
Affinity buyers help you discover and promote your products by making them their own among web users in search of new products.
Recruit new customers
Affinity sites enable you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Defining Display in affiliation

Display enables us to target Internet users who meet the advertiser’s objectives, and to increase traffic with a view to reworking it via other conversion devices.
It’s an excellent way of communicating on a mass scale about sales campaigns, brands or products, using a variety of formats such as banners, expands, natives, video, and so on. The Display lever can be used in several ways:

• Display targeting: profile-based display (lookalike)
• Display retargeting: display according to product viewed
• Contextual display: display according to page content

Examples of Display players

Webedia, Antvoice, Invibes, Adrenalead, Gamned, etc.

Why activate Display in your affiliate program?

Create audience pools for retargeting
This lever enables you to increase your traffic with a view to reprocessing it via other conversion tools, particularly retargeting.
Benefit from low-cost visibility
Display players enable you to relay your offers en masse via different formats and create multiple displays free of charge thanks to the performance model.
Recruit new customers
They enable you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Defining content creators

Content creators have their own editorial line and bring visibility and desirability to your products. They speak to their community on their own behalf, sharing dedicated content and brand tips. Integrating influencers into your affiliate program enables you to reach audiences with an affinity for your products, made up of receptive and engaged communities.

Affiliation via influencers enables them to distribute tracked links, while merchants can track target KPIs and pay partners on a performance basis. Hybrid remuneration schemes are a common way of driving this lever, guaranteeing a minimum income for content creation and features requiring time and investment on the part of influencers.

Examples of influence players

Instagrammers, Youtubers, Bloggers, Twitchers, etc.

Why activate performance influence?

Gain notoriety
Thanks to influencers, messages are addressed to a larger or smaller, targeted and qualified audience. The reach of messages can be very broad.

Improve your brand image
In an age of recommendation, where consumers are wary of what brands say, influencers embody values such as authenticity, trust and truth.

Create engagement
Influencers communicate with their community, which is often very active and responsive to their new publications. Interactions can be numerous: likes, comments, private messages…

Defining affiliate monetization networks

Monetization networks bring added value to publishers thanks to the comprehensiveness of the programs they offer.
It’s a one-stop shop for publishers, enabling them to centralize all their partnerships.
They also provide publishers with technological tools to automatically monetize outbound links.

Examples of monetization networks

Skimlinks, Digidip, Sovrn, etc.

Why activate monetization networks in your affiliate program?

Take advantage of additional partners
Some sites only monetize their space via networks, so this is the only way to work with them (e.g. Dealabs).

Increase the visibility of your program
They bring additional visibility to your program through a vast network of publishers (+60,000 sites at Skimlinks).

Stimulate sales with commercial content
Networks offer program recommendation tools based on content written by their partners.

Defining affiliate buying guides

Buying guides write content to guide and advise users towards the best products, highlighting their benefits through inspiring content.

Members of their communities are engaged and don’t hesitate to buy recommended products. This type of audience hub generally generates a significant influx of new customers.

To optimize the partnership, shopping guides need as much information as possible on top products or sales, in order to push the most effective items and guarantee traffic and sales.

Examples of buying guides

Les Numériques, Journal du Geek, Côté Maison, Domoguide, Runnea, etc.

Why activate buying guides in your affiliate program?

Give your products visibility
Promote your products on specialized websites to an interested target that needs reassurance.

Benefit from the endorsement of a third-party expert
Buying guides test products and create content to present the + and – to their users.

Recruit new customers
Buying guides enable you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Defining affiliate price comparison

These players list products in merchants’ product feeds. Price comparison sites enable Internet users to compare products and purchase them from different merchants.

It’s essential to provide partners with a well-informed, well-mapped and regularly-updated product feed. To optimize the partnership, comparators need as much information as possible on top products or top sales, in order to push the most effective items and guarantee traffic and sales.

The price of your products is a criterion not to be neglected, as it will enable you to stand out from your competitors and make the most of your partners.

Examples of price comparison services

Kelkoo, Shopzilla, Le Guide, Le Dénicheur, Idealo, etc.

Why activate price comparison sites in your affiliate program?

Give your products visibility
Price comparison sites feature your products in dedicated sections to give users as much information as possible and encourage them to make a purchase.

Recruit new customers
Price comparison sites enable you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

CSS definition

Comparison Shopping Services (CSS) display products from merchant feeds on their own sites as well as via Google Shopping, using a cost-per-action (CPA) model. This multi-platform distribution enables us to reach a wider and more diverse audience, increasing the chances of attracting potential customers.

CSS generates quality traffic by attracting users who are already actively researching and comparing products. These visitors are often more ready to buy, which translates into higher conversion rates.

CSS brings in additional traffic and sales not covered by merchants’ direct advertising campaigns. By diversifying traffic sources, merchants can reach market segments they might not otherwise reach.

CSS examples

Twenga, Redbrain, ShopForward, Ciao! etc.

Why activate CSS?

Additional visibility
CSS offers additional visibility by placing your products on multiple price comparison platforms, increasing your online presence. This increased exposure enables you to reach a wider audience, attracting more potential customers to your products.

Finesse & flexibility
CSS enables fine-tuned, flexible management of advertising campaigns. You can adjust your bids and target specific segments with precision, adapting your strategies in real time. This flexibility ensures that your ads reach the right people at the right time, maximizing the effectiveness of your advertising spend.

No risk
Using CSS is low risk for brands. Many CSS work on a pay-for-performance model, which means you only pay for clicks or sales generated. This allows you to manage your advertising budget effectively without any up-front financial commitment.

Bidding model favorable to CSS
The CSS bidding model is often more favorable than that of direct shopping campaigns. CSSs can participate in Google Shopping auctions with reduced commission rates, which can translate into lower costs per click (CPC) and a better position for your products in search results.

Traffic & sales
The use of CSS can considerably increase traffic and sales. By diversifying traffic sources and attracting highly qualified visitors, CSS contributes to increased conversions. CSS users are often in the comparison phase and ready to buy, making them a particularly valuable audience for brands.

Definition of the Deals & Bons plans affiliate players

Deals and bon plans players enable you to relay your offers and sales operations easily and massively. Mainly made up of large communities receptive to good deals and inclined to impulse buying, this lever offers an ideal opportunity to destock and generate significant sales in a short space of time.

In addition to traffic generation and brand discovery, these channels contribute to increased sales performance. Now all you have to do is retain your new customers to maximize long-term benefits!

Examples of players Deals & Bons plans

Dealabs, Serial Dealer, Argent du Beurre, Chocobonplan, etc.

Why activate Deals & Bons plans actors in your affiliate program?

Boost conversions and optimize your ROI
This lever enables you to enhance the value of your offers, arousing the interest of promoter communities and increasing your sales.

Increase the visibility of your offers
Deals & Bons plans players bring additional visibility to your offers and products among their communities.

Recruit new customers
The Deals & Bons plans players enable you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Definition of affiliate reward

Reward players offer innovative kitty creation solutions to their members, enabling them to fund a variety of projects. These kitty funds can be used to make payments to charitable or social causes, send gifts, and much more.
Depending on the player, the money can be sent to charities, placed in family savings accounts, or converted into loyalty points.

There are two types of reward:

Reward Solidaire
The aim of reward solidaire is to encourage solidarity and mutual aid. Solidarity rewards support community initiatives and projects with a social impact. They strengthen social ties and collective responsibility.

Reward Fidélisation
Reward fidélisation transforms contributions into loyalty points. Members are rewarded for their commitment and loyalty, fostering a lasting relationship with the brand or organization.

Examples of players Deals & Bons plans

Reward solidarity: HA solidaire, Prizle, youcare, Capital Koala, Refoorest, etc.

Loyalty rewards: Shop for miles, Au bon profit, Weward, Le Club R de Rakuten, Maximiles, etc.

Why activate reward in your affiliate program?

Boost conversions and optimize your ROI
This lever enables you to enhance the value of your offers, arousing the interest of promoter communities and increasing your sales.

Get involved in social or environmental causes
Reward actors bring an ethical dimension to your program and add a positive note to your image.

Recruit new customers via communities of buyers
Reward enables you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Defining affiliate cashback

Cashback players enable their members to benefit from discounts in the form of outpayments when they make purchases on partner merchant sites. By offering merchants a vast crossroads of audience, they not only encourage performance and the acquisition of new customers, but also build loyalty thanks to their community of dedicated users.

Each cashback player has its own community, making it crucial to collaborate with several of them to maximize the impact of a cashback program. This diversification makes it possible to reach a wider audience and optimize results.

When launching a partnership with cashback players, it is essential to clearly define the cashback conditions for users. A well-designed and attractive offer will attract the interest of publishers, ensuring a fruitful and beneficial collaboration for all parties involved.

Examples of cashback players

eBuyClub, Le Cashback SG, iGraal, Poulpeo, Widilo, etc.

Why activate cashback in your affiliate program?

Boost conversions and optimize your ROI
This lever enables you to enhance the value of your offers, arousing the interest of promoter communities and increasing your sales.

Increase the visibility of your offers
Cashback players bring additional visibility to your offers and products among their communities.

Recruit new customers
Cashback enables you to reach prospects and relay your offers to a target group with little or no knowledge of your products.

Defining affiliate couponers

Couponing players relay commercial operations activated by a discount code. These websites, with their large communities, reach a considerable audience thanks to their optimized referencing and the frequency of Internet user searches, reaching several million people.

By directly influencing purchasing intentions, couponers are able to steer consumers towards advertisers offering the best deals. Couponing sites can be used to meet a variety of commercial objectives: increasing the average basket, acquiring new customers, boosting sales over a short period, or destocking end-of-series products.

By collaborating with these players, brands can maximize the impact of their promotional campaigns and achieve significant results.

Examples of couponers

Retailmenot, Savings United, Global Savings Group, Affiliza, etc.

Why activate couponers in your affiliate program?

Increase the reach of your coupon codes
Couponers enable you to broaden the distribution of your offers and reach promophile prospects who are reluctant to follow your commercial news.

Boost your program continuously or over a key period
Use the power of leverage to meet different objectives, generate sales peaks, boost conversions, destock old product ranges, etc.