Google Ads agency, optimize your visibility on Google
Search Engine Advertising (SEA) on Google has become an essential component of any successful Ads strategy. With a market share of over 91% (79.3% on desktop, 96.3% on mobile, source StatsCounter), Google Ads offers unrivalled reach to a vast and diverse audience at different stages of the buying journey.
Effinity is a certified Google Partner agency that supports its customers in their Google advertising campaigns. Our approach is a blend of expertise and creativity. While our Google Ads experts have a thorough understanding of the workings and best practices of Google’s advertising platform, they also have a taste for finding the best optimizations and tricks to challenge the search engine’s algorithms. The end result is results that meet or exceed the objectives set for each campaign.
Why do SEA on Google?
Why choose a
agency specializing in Google SEA?
Customized strategies
At Effinity, every customer is unique, and our experts are committed to proposing personalized Google Ads strategies for each of them, based on their specific objectives, their sectors of activity, their target audiences, and so on.
Expertise and experience
Effinity, a specialized Google Ads agency, has a wealth of expertise acquired from numerous customers. Our experts apply best practices, the latest trends and the most effective tools to optimize your campaigns and maximize your ROI.
Saving time and peace of mind
Managing Google Ads campaigns can be time-consuming. By entrusting this task to our Google Ads agency, you can concentrate on your core business, safe in the knowledge that your advertising campaigns are in safe hands.
Continuous optimization
Effinity doesn’t just launch your campaigns and wait for Google to do the work. Our Google Ads experts are constantly improving your campaigns, analyzing results, adjusting bids, optimizing keywords, and so on. The aim is to ensure maximum performance!
What are the objectives of SEA campaigns on Google?
SEA campaigns on Google can be designed to achieve a variety of objectives depending on your company’s specific needs.
Increase brand awareness
By appearing at the top of search results, your Google Ads can significantly increase your brand’s visibility. This is particularly useful for new businesses or companies looking to make a name for themselves in new markets.
Increase sales
For e-commerce sites, SEA on Google is a powerful tool for increasing online sales. By targeting users with high purchase intent, you can drive relevant traffic to your product pages and maximize conversions.
Generate leads
SEA campaigns can be optimized to generate qualified leads. By using specific keywords and attractive ads, you can encourage users to fill in forms, sign up for newsletters, or request quotes.
Increase your traffic
SEA can also be used to generate a high volume of traffic to your website, to help you achieve various secondary objectives, such as improving your SEO positioning, increasing user engagement or promoting specific content.
How to manage Google SEA campaigns?
Before launching a Google Ads campaign
- Define campaign objectives: increase online sales, generate leads, raise brand awareness, etc.
- Keyword research: identify relevant keywords, analyze competition and search volumes, segment by intent (informational, navigational, transactional).
- Configure your Google Ads account: structure your account into campaigns, ad groups and ads, set up tracking to track conversions.
Launch of Google Ads campaign
- Ad creation: write ads with clear calls to action, use ad extensions (side links, teasers, call extensions, etc.).
- Targeting and parameters: geographic, demographic, device, similar audiences, remarketing, etc.
- Define budget and bidding
- Launch the campaign and monitor initial performance.
Google Ads campaign tracking and optimization
- Ongoing optimization: data analysis, A/B testing, bid adjustment, keyword optimization, ad optimization, target audience adjustment, conversion tracking, etc.
- Reporting and analysis: regular reports to monitor performance, analysis of key indicators (CPC, CPA, ROAS, CTR, conversion rate), identification of trends and opportunities for improvement.
- Strategic adjustments: re-evaluate objectives based on results obtained, modify campaign strategy if necessary to maximize results.
What are the best practices for successful SEA campaigns on Google?
Use negative keywords
Negative keywords help filter out irrelevant searches and avoid wasting your budget on unnecessary clicks. Our SEA experts regularly identify and add negative keywords to your campaigns to improve ad relevance.
Create relevant and attractive ads
Ads need to be clear, relevant and attractive to grab users’ attention and prompt action. Our Google Ads agency will work with you to create relevant calls to action (CTAs), special offers and ad extensions to increase the appeal of your ads.
Optimizing landing pages
Landing pages need to be optimized to offer a fluid and relevant user experience. Our team will advise you to ensure that they are in line with the ads and contain clear CTAs to maximize conversions.
Use conversion tracking
Conversion tracking is essential for measuring the effectiveness of your campaigns. Our experts can help you decipher conversion tracking in Google Ads to find out what actions are taken after users click on your ads.
Segmenting campaigns
Campaign segmentation enables more precise management and more effective optimization. Our Search Ads experts segment your campaigns according to criteria such as product types, target audiences, and geographic zones.
Test and optimize
A/B testing is crucial to identifying what works best. Our teams test different titles, descriptions and ad extensions to see which combinations generate the best results. We continually optimize based on the results.
Why choose Effinity for your SEA campaigns on Google?
A certified Google Ads agency
At Effinity, a certified Google Partner agency, our team of Google SEA experts has years of experience and knowledge of best practices and market trends. We know how to maximize your ROI and achieve your marketing objectives.
A tailor-made strategy
Our Google Ads agency meets your specific needs. We analyze your industry, your competitors and your audience to develop a tailor-made strategy that delivers the best possible results.
Continuous optimization
Our commitment doesn’t end with campaign implementation. We carry out ongoing optimization to ensure that your campaigns remain effective and that you get the most out of your investment.
Transparent monitoring and reporting
Our Google Ads agency produces detailed, transparent reports on the performance of your campaigns, with recommendations for improvement. You’ll always be informed of the results and any necessary adjustments.
Day-to-day support
Our Google Ads agency offers daily support to answer all your questions and assist you every step of the way. Our Google Ads team is always on hand to help you make the most of your SEA campaigns on Google.
