Google Ads agency: turn your clicks into customers

Are you looking to boost your visibility on Google, generate qualified leads or increase your online sales? Google Ads is one of the most powerful levers for rapidly achieving your business objectives. With a market share of over 91% (79.3% on desktop, 96.3% on mobile, source StatsCounter), Google Ads offers unrivalled reach to a vast and diverse audience at different stages of the buying journey. It’s just a question of knowing how to master it.

As a Google Ads agency with Google Partner certification, Effinity can help you create, optimize and manage profitable campaigns across the entire Google advertising ecosystem: Search, Display, Shopping, YouTube, Gmail, and Performance Max.

Google Ads: immediate growth for your brand

Google Ads (formerly AdWords) is Google’s advertising platform. It enables you to display your ads to an ultra-targeted audience at the precise moment they express a need. Unlike SEO, which takes a long-term view, Search Engine Advertising (SEA) guarantees immediate visibility on the world’s most widely used search engine.

With Google Ads, you can :

• Attract qualified visitors from the very first hours of broadcasting
• Precisely target your audiences (location, age, interests, device…)
• Control your budget down to the penny (CPC, CPA, ROAS…)
• Accurately measure the profitability of each campaign

But to turn a click into a customer, a simple broadcast is not enough. That’s where our agency comes in. While our Google Ads experts are fully conversant with the workings and best practices of Google’s advertising platform, they also have a taste for finding the best optimizations and tricks to challenge the search engine’s algorithms. The end result is results that meet or exceed the objectives set for each campaign.

Managing a Google Ads campaign requires more than just basic settings. Keywords, bids, Quality Score, targeting, extensions, conversion tracking… every detail can make the difference between a profitable campaign and a budget bust.

We don’t just create campaigns: we build a media strategy in line with your business objectives. This requires in-depth upstream work:

• Defining your personas
• Customer journey mapping
• Planning your business highlights
• Selection of formats adapted to your needs (Search, Shopping, Performance Max…)

Our Google Partner-certified experts have mastered the intricacies of the platform. We know how to :

• Choosing and structuring the right keywords
• Segment your campaigns for better management
• Precise conversion tracking settings
• Avoid pitfalls (irrelevant queries, misallocation, over-spending, etc.).

Google’s algorithm is constantly learning. To remain effective, your Google Ads account must be regularly optimized:

• Analysis of search terms
• Auction adjustment
• A/B testing of ads
• Exclude low-converting keywords
• Control by CPA, ROAS or target budget, depending on your priorities

We provide clear, regular reports on the performance of your campaigns. You’ll always know :

• Where your budget goes
• What are your costs per click, per conversion, per sale?
• How your return on investment is evolving

We provide you with a real-time dashboard and organize regular check-ups.

SEA campaigns on Google can be designed to achieve a variety of objectives depending on your company’s specific needs.

• Define campaign objectives: increase online sales, generate leads, raise brand awareness, etc.
• Keyword research: identify relevant keywords, analyze competition and search volumes, segment by intent (informational, navigational, transactional).
• Google Ads account configuration: structure your account into campaigns, ad groups and ads, set up tracking for conversion tracking.

• Ad creation: write ads with clear calls to action, use ad extensions (side links, teasers, call extensions, etc.).
• Targeting and parameters: geographic, demographic, device, similar audiences, remarketing, etc.
• Define budget and bidding
• Launch the campaign and monitor initial performance.

• Ongoing optimization: data analysis, A/B testing, bid adjustment, keyword optimization, ad optimization, target audience adjustment, conversion tracking, etc.
• Reporting and analysis: regular reports to monitor performance, analysis of key indicators (CPC, CPA, ROAS, CTR, conversion rate), identification of trends and opportunities for improvement.
• Strategic adjustments: re-evaluate objectives based on results obtained, modify campaign strategy if necessary to maximize results.

Use negative keywords

Negative keywords help filter out irrelevant searches and avoid wasting your budget on unnecessary clicks. Our SEA experts regularly identify and add negative keywords to your campaigns to improve ad relevance.

Create relevant and attractive ads

Ads need to be clear, relevant and attractive to grab users’ attention and prompt action. Our Google Ads agency will work with you to create relevant calls to action (CTAs), special offers and ad extensions to increase the appeal of your ads.

Optimizing landing pages

Landing pages need to be optimized to offer a fluid and relevant user experience. Our team will advise you to ensure that they are in line with the ads and contain clear CTAs to maximize conversions.

Use conversion tracking

Conversion tracking is essential for measuring the effectiveness of your campaigns. Our experts can help you decipher conversion tracking in Google Ads to find out what actions are taken after users click on your ads.

Segmenting campaigns

Campaign segmentation enables more precise management and more effective optimization. Our Search Ads experts segment your campaigns according to criteria such as product types, target audiences, and geographic zones.

Test and optimize

A/B testing is crucial to identifying what works best. Our teams test different titles, descriptions and ad extensions to see which combinations generate the best results. We continually optimize based on the results.

For a complete overview of our SEA expertise, discover our know-how on Bing Ads, as a Microsoft Advertising Partner certified agency!