Since its creation in Sweden in 2002, leDénicheur has established itself as an essential reference for consumers seeking objectivity. With a presence in seven countries, this generalist comparator stands out for its strong promise of comprehensiveness and neutrality. There are no biased preferential rankings here, just a global vision of the market that reassures buyers at the decisive moment of the transaction.
In this interview, Business Development Manager Amina Ouihrani takes us behind the scenes of this virtuous model. She explains how leDénicheur reconciles the user experience with the visibility needs of partner merchants. It’s this alchemy that enables us to offer the right product to the right consumer through precise targeting, transforming purchase intent into actual conversion.
Find out also in this exchange how a well-executed advertising strategy, in collaboration with Effinity, enabled an advertiser to generate over 300,000 impressions and highly qualified traffic. An essential insight into the mechanisms of ethical price comparison.
Can you tell us about your company and its services?
leDénicheur is a generalist comparator designed to help consumers make more informed purchasing decisions. The company was founded in 2002 in Sweden, and today has a presence in seven different countries and over 200 employees.
We focus on consumers who have made the decision to buy and want to compare the different offers available on the market, and this makes le Dénicheur one of the best price and product comparison services in the world.
How would you define your role in the conversion/loyalty chain?
We offer our users a neutral, comprehensive and totally transparent service.
To do this, we index all merchants offering the same product (whether they are partners or not) to provide our users with a global view of the market.
Our offers are displayed by price and in ascending order, without any preferential ranking. However, our partner merchants benefit from greater visibility by displaying their logos on our price lists, along with a description and direct links to their e-commerce sites.
Can you describe a successful operation you’ve carried out for an advertiser?
One of our partners, via Effinity, has expressed an interest in getting more visibility on leDénicheur. In addition to the comparator section, we provide our merchants with advertising space in various formats. With Effinity, we set up a two-week campaign enabling the advertiser to generate 300,000 impressions on a specific category. The campaign was successful, enabling the partner to generate more qualified traffic from the Finder.
