TikTok Shop: The new Eldorado of Discovery Commerce
Welcome to our category dedicated to the TikTok Shop ecosystem, the platform that’s revolutionizing e-commerce by merging entertainment with the spontaneous act of buying. In this section, we take a look at the mechanisms of Discovery Commerce and the winning strategies for turning audience engagement into tangible revenue.
Master the codes of social performance
Selling on TikTok doesn’t just happen. Whether you want to launch your first GMV Max campaigns or perfect your Live Shopping sessions, our articles will guide you step by step. You’ll discover actionable tips for optimizing your product sheets, as well as a forward-looking analysis of trends and key products to sell in 2026.
Drive your success with key indicators
Success on TikTok Shop depends on rigorous management of your account health. We analyze key performance scores in detail, such as Shop Performance Score (SPS) and Account Health Rating (AHR), to help you maintain maximum visibility and confidence with your customers.
Because collaboration with influencers is the driving force behind this growth, we highlight why affiliation is the central pillar of your strategy. As aTikTok Shop Partner agency, Effinity can help you turn these technological opportunities into sustainable performance drivers.
Read all our articles dedicated to affiliate marketing.
