Influential case study: how Palais des Thés launched Balinese Detox with Effinity
The launch of Balinese Detox, the latest addition to Palais [...]
The importance of female influencers for Instagram
Instagram has just installed a function that allows users to [...]
Capsule collection: when influencers create products rather than content
A capsule collection? The term "capsule collection" was coined a [...]
Instagram shopping: a revolution for brands!
If you've got an Instagram account, you'll have seen the [...]
A guide to best practices for running an influencer campaign
Before embarking on an influencer campaign, it's important to keep [...]
Influencer marketing for brands, definition and objectives
Content production, targeted audiences, community enthusiasm, etc., are all assets [...]
Influencers: 10 key steps to win them over
Collaborating with influencers has become a must for brands looking [...]
6 actions to identify and engage your influencers
Each universe has its influencers? Not so simple! Influencers are [...]
5 reasons to work with influencers
Influencers enjoy a very high level of credibility and trust [...]
Who are influencers?
Leading large communities, influencers want to share their passion(s) with [...]
