Welcome to Effinity’s TikTok Ads section: your guide to turning social’s most engaging audience into measurable conversions. Here, we decipher everything that counts for successful TikTok advertising: formats (In-Feed, TopView, Spark Ads), advanced targeting, UGC creation with creators, budget optimization and KPI management (CPA, ROAS).
Our articles combine methodology, case studies and actionable checklists to boost the performance of your campaigns, whether for acquisition, retargeting or direct sales via TikTok Shop and Live Shopping.
We closely monitor trends, algorithm updates and TikTok Ads Manager best practices to help you invest in the right place, at the right time and at the right cost. Ready to move from scroll to sales? Browse our articles to design a solid, sustainable and results-oriented TikTok Ads strategy, with the performance know-how of our TikTok Ads agency.
TikTok Spark Ads: boost your visibility with organic sponsored content
With over a billion active users, TikTok has established itself [...]
