How Yahoo is redefining advertising performance with adtech
In a rapidly changing digital landscape, the convergence of media [...]
TikTok Shopping Ads: new advertising formats
TikTok is taking another step forward in its drive to [...]
Facebook Advantage+: automate conversion campaigns
Automation is a strategic objective for various advertising platforms. Now [...]
3 new features for automatic ad extensions on Google Ads
Google Ads has announced three changes to its automated ad [...]
Google Ads: migration from Google Shopping to Performance Max campaigns
Announced by Alphabet at the beginning of 2022, Smart Shopping [...]
Instagram Ads: tag your products in your ads
Méta has made an important update to advertising campaigns on [...]
Lead forms: boost your lead generation on Google and social networks
In the race for digital acquisition, every second of loading [...]
Google Discovery Ads: a mobile experience similar to that of social networks
Discovery Ads are Google Ads that offer a mobile-only, conversion-optimized [...]
iOS 14 and Facebook Ads, what impact on ad targeting and performance measurement?
With iOS 14, Apple, in April 2021, made a pivotal [...]
Pinterest E-commerce advertising: complete method for a ROI strategy
From branding to performance: exploiting purchase intent While there's no [...]
