iOS 14 and Facebook Ads, what impact on ad targeting and performance measurement?
With iOS 14, Apple, in April 2021, made a pivotal [...]
Developing a ROI strategy on Pinterest
https://youtu.be/8wmOjU596qM Pinterest, c'est plus de 10 millions d'utilisateurs mensuels, qui [...]
How do I use Linkedin Ads?
With over 575 million users worldwide, Linkedin is the most [...]
The end of IGTV in favor of Instagram Video
Introduced on Instagram in 2018, the IGTV feature is no [...]
Google Deals, a new opportunity to generate traffic and conversions
Google is introducing a new "Offer" feature in the shopping [...]
Social commerce, current situation and outlook
This article is based on a webinar presented by Thibault [...]
Performances Max: a new type of Google campaign
With its increasingly powerful algorithm, Google is opening up a [...]
Google announces the end of large-format text ads
Google continues to rely on automation and the use of [...]
Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Comparison Listing Ads) offers [...]
Placements: where Facebook ads are displayed
Let's face it: our Facebook Ads agency can target almost [...]
