TikTok Ads and influencer marketing: the winning duo for your campaigns?
On TikTok, traditional advertising is no longer enough. To capture [...]
How will advertising work on TikTok in 2025?
In 2025, TikTok has become much more than an entertainment [...]
Flexible Ads: the Meta format for more effective advertising campaigns
In an increasingly competitive digital environment, capturing the attention of [...]
Google Demand Gen: from discovery to conversion
With changing user behavior, the rise of short video formats [...]
BeReal, the social network that seduces brands with its authenticity!
BeReal is the social network on the rise. With [...]
Palais des Thés launches TikTok Ads with Effinity
TikTok, a network reserved for teenagers? That was before... In [...]
Pinterest Travel Catalogs: from inspiration to travel bookings
Pinterest, the social inspiration network par excellence, is taking a [...]
Spotify Ads: a new goal and a new format!
Back in March, we published a detailed article on ads [...]
Spotify x Effinity: Audio advertising, speak to your customers’ ears!
On March 21, 2023, Spotify and Effinity organized a joint [...]
Meta Advantage+: spending limits on existing customers authorized
It is now possible to (partially) personalize spending on the [...]
