Google Deals, a new opportunity to generate traffic and conversions
Google is introducing a new "Offer" feature in the shopping [...]
Social commerce, current situation and outlook
This article is based on a webinar presented by Thibault [...]
Performances Max: a new type of Google campaign
With its increasingly powerful algorithm, Google is opening up a [...]
Google announces the end of large-format text ads
Google continues to rely on automation and the use of [...]
Google Shopping: 4 good reasons to use CSS
Google Shopping (or Google PLA - Comparison Listing Ads) offers [...]
Placements: where Facebook ads are displayed
Let's face it: our Facebook Ads agency can target almost [...]
Google Shopping Actions, a marketplace for your products
Are you looking to expand on marketplaces? Wondering what kind [...]
Conversion Lift Studies: measuring the impact of Facebook ads
With its Conversion Lift tool, Facebook enables advertisers to measure [...]
Fake news: Google PLA (Product Listing Ads) vs Comparators
Let's start with a bit of history. At the end [...]
Effinity certified Facebook Marketing Partner
It may seem like a small detail to you, [...]
