Spotify Ads: a new goal and a new format!
Back in March, we published a detailed article on ads [...]
Spotify x Effinity: Audio advertising, speak to your customers’ ears!
On March 21, 2023, Spotify and Effinity organized a joint [...]
Meta Advantage+: spending limits on existing customers authorized
It is now possible to (partially) personalize spending on the [...]
“Yahoo simplifies daily life for online advertisers”.
Every week, Effinity puts the spotlight on a partner. The [...]
TikTok Shopping Ads: new advertising formats
TikTok is taking another step forward in its drive to [...]
Facebook Advantage+: automate conversion campaigns
Automation is a strategic objective for various advertising platforms. Now [...]
3 new features for automatic ad extensions on Google Ads
Google Ads has announced three changes to its automated ad [...]
Google Ads: migration from Google Shopping to Performance Max campaigns
Announced by Alphabet at the beginning of 2022, Smart Shopping [...]
Instagram Ads: tag your products in your ads
Méta has made an important update to advertising campaigns on [...]
Google Discovery Ads: a mobile experience similar to that of social networks
Discovery Ads are Google Ads that offer a mobile-only, conversion-optimized [...]
