A studious yet relaxed atmosphere prevailed at a breakfast at Le Petit Riche on September 29, on the theme of “How to influence and inspire Internet users in the world of Homeware”. Organized by Effinity, an influencer marketing agency with more than 100 active clients in the Home sector, the event provided an opportunity to discuss feedback and share best practices in terms of influence, prescription, engagement and performance around Deco.
The aim of the meeting was to enable advertisers and publishers in the Home sector to find ways of working better together. Many tips were given by the speakers. We’ve chosen to reproduce them here, in the form of 10 techniques for successful decorating campaigns. You can also find 10 ways to develop your home blog here.
10 techniques for successful decorating campaigns!
- Be clear about your objectives (visibility? engagement?) when you speak: adapt the way you address Internet users!
- Identify the influencers that match your strategy and establish a long-term relationship.
- Don’t forget that content is king: think ROI thanks to content that makes sense for the brand.
- Follow your editorial line and offer specific content for each stage of the visitor’s journey.
- Inspiring people to decorate with beautiful texts and visuals, use storytelling techniques to tell a different story about your brand.
- Pamper your most loyal web users to convert them into brand ambassadors (e.g.: product previews, special events, etc.).
- Your fans know your products and services as well as you do, so encourage them to help each other out (site-integrated chat system, etc.).
- When you speak, adapt to the codes of your media partners: they know their communities and how to speak to them!
- Respect the user and the partner. Recognize the user, but don’t harass him: he also likes anonymity. Avoid sending mass e-mails to bloggers without considering the blog’s editorial line or content.
- Never forget web-to-store (and store-to-web): the sales experience is important.
