Influence for performance: affiliate marketing for content creators
Defining performance influence
Performance-based influencer marketing is a practice in which influencer remuneration is directly linked to the measurable results they generate for a brand. In this way, important key performance indicators (KPIs) are the number of sales, clicks, app downloads and so on. In this model, content creators are therefore commissioned according to the performance of their content on advertisers’ business objectives.
The difference between custom influence and performance influence
Whereas in the “classic” influencer model, influencers are paid a fixed sum, or via a product endowment, to publish content, regardless of their impact in terms of sales. And in this case, it’s indicators linked to brand awareness and visibility that are measured, such as reach, number of comments, likes, shares or engagement rates that are scrutinized.
Benefits for influencers
- distribute tracked links offering remuneration proportional to the impact of their content on sales,
- regular income over time,
- track performance to quickly see which products are appealing to their community, and adapt their selections of products or services to relay based on results and conversion rates.
Benefits for brands
- reach audiences with an affinity for their products, through receptive and engaged communities,
- achieve a better measurement of return on investment (ROI), as results are directly linked to business objectives,
- reduce financial risk by only paying for results,
- adapt to audiences who prefer authentic, personalized content.
