Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Adrien de Malherbe, co-founder of allcolibri, answers our questions.
Can you tell us about your company and its services?
allcolibri is a mission-driven company founded in 2021, whose raison d’être is to enable as many people as possible to take action for the planet and society. To achieve this, allcolibri has developed a turnkey SaaS solution that enables companies to reward their users, customers, partners or employees with good deeds for the planet. A good deed is one whose impact is measurable and quantifiable, and which falls within the 17 sustainable development goals defined by the United Nations. An e-tailer can decide to offer good deeds (coral restoration, removal of plastic from the oceans, trees to be planted, school equipment for children…) in a few clicks and easily highlight their allcolibri impact KPI report. This enables them to increase their conversion rate and customer loyalty, while having a positive impact on the planet.
How would you define your role in the conversion/loyalty chain?
Today, consumers want to have a positive impact on the planet through their choices, and prefer to buy from brands that are committed. Offering customers the chance to perform a good deed increases brand preference, boosts conversion rates and builds loyalty.
Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?
The Effinity and allcolibri partnership has already planted over 50,000 trees and generated thousands of additional sales for an advertiser like SNCF Connect. Find out more here: allcolibri
