Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Amina Ouihrani, business development manager at Le Dénicheur, answers our questions.
Can you tell us about your company and its services?
leDénicheur is a generalist comparator designed to help consumers make more informed purchasing decisions. The company was founded in 2002 in Sweden, and today has a presence in seven different countries and over 200 employees.
We focus on consumers who have made the decision to buy and want to compare the different offers available on the market, and this makes le Dénicheur one of the best price and product comparison services in the world.
How would you define your role in the conversion/loyalty chain?
We offer our users a neutral, exhaustive and totally transparent service. To do this, we index all merchants offering the same product (whether they are partners or not) to provide our users with a global view of the market. Our offers are displayed by price and in ascending order, without any preferential ranking. Partner merchants do, however, benefit from greater visibility through the display of their logos on our price lists, as well as a description and direct links to their e-commerce sites.
Can you describe a successful operation you’ve carried out for an advertiser?
One of our partners, via Effinity, has expressed an interest in getting more visibility on leDénicheur. In addition to the comparator section, we provide our merchants with advertising space in various formats. With Effinity, we set up a two-week campaign enabling the advertiser to generate 300,000 impressions on a specific category. The campaign was successful, enabling the partner to generate more qualified traffic from the Finder.
Mis à jour le 23 January 2025
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Mis à jour le 23 January 2025
