{"id":15837,"date":"2024-06-03T12:29:47","date_gmt":"2024-06-03T10:29:47","guid":{"rendered":"https:\/\/www.effinity.fr\/generar-ventas\/"},"modified":"2025-05-08T09:38:54","modified_gmt":"2025-05-08T07:38:54","slug":"generar-ventas","status":"publish","type":"page","link":"https:\/\/www.effinity.fr\/es\/sus-necesidades\/generar-ventas\/","title":{"rendered":"Generar ventas"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/entete-ventes.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:70px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:800;margin:0;font-size:1em;--fontSize:70;line-height:1;\">Generar ventas online<\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:26px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:var(--awb-typography4-line-height);\">Desarrolle su negocio y aumente sus ventas online con nuestras soluciones de afiliaci\u00f3n y publicidad digital.<\/p><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color4);--button_border_color:rgba(34,34,34,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:#ffffff;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:15px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZXMvcG9uZ2FzZS1lbi1jb250YWN0by1jb24v\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contacta con nuestros expertos<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Inicio<\/span><\/p><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:64;line-height:var(--awb-typography1-line-height);\">Aumente sus ventas online<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:30px;\"><p>Con lo digital, las empresas tienen a su disposici\u00f3n multitud de canales para aumentar sus ventas online y llegar a un p\u00fablico m\u00e1s amplio. Adoptar una estrategia omnicanal aumentar\u00e1 el alcance y el impacto de las campa\u00f1as de marketing. Entre las muchas herramientas disponibles se encuentran el cashback, el emailing, los anuncios sociales, los portales, el marketing de influencers, el marketing por SMS, el DOOH, el mobile display, el cat\u00e1logo digital, etc. Cada uno de estos canales tiene sus caracter\u00edsticas espec\u00edficas. Cada uno de estos canales tiene caracter\u00edsticas espec\u00edficas que pueden explotarse en funci\u00f3n de sus objetivos.<\/p>\n<p>La elecci\u00f3n de estas herramientas debe adaptarse a la estructura de su organizaci\u00f3n y a sus objetivos empresariales. Los expertos de Effinity trabajan en estrecha colaboraci\u00f3n con nuestros clientes para desplegar la estrategia m\u00e1s adecuada. Mediante la combinaci\u00f3n de estas diferentes palancas, es posible construir un enfoque de marketing coherente que no s\u00f3lo aumenta la visibilidad de su marca, sino que tambi\u00e9n tiene un impacto real en sus ventas online.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Optimice sus conversiones y costes de adquisici\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Optimizar las conversiones y reducir los costes de adquisici\u00f3n son retos importantes a la hora de desarrollar sus ventas online. No basta con atraer tr\u00e1fico a su sitio web; tambi\u00e9n es necesario convertir ese tr\u00e1fico en ventas, manteniendo los costes asociados bajo control.<\/p>\n<\/div><div class=\"fusion-tabs fusion-tabs-1 clean nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-title-font-size:16px;--awb-alignment:start;--awb-inactive-color:var(--awb-color5);--awb-title-text-color:var(--awb-color6);--awb-title-active-text-color:var(--awb-color1);--awb-background-color:var(--awb-color3);--awb-border-color:rgba(255,255,255,0);--awb-active-border-color:rgba(255,255,255,0);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c63625dbe4e59a6c1fb\" aria-selected=\"true\" id=\"fusion-tab-mejoresutasadeconversi\u00f3n\" href=\"#tab-c63625dbe4e59a6c1fb\"><h3 class=\"fusion-tab-heading\">Mejore su tasa de conversi\u00f3n<\/h3><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-807b8b2836ac810749c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-reduzcasuscostesdeadquisici\u00f3n\" href=\"#tab-807b8b2836ac810749c\"><h3 class=\"fusion-tab-heading\">Reduzca sus costes de adquisici\u00f3n<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c63625dbe4e59a6c1fb\" aria-selected=\"true\" id=\"mobile-fusion-tab-mejoresutasadeconversi\u00f3n\" href=\"#tab-c63625dbe4e59a6c1fb\"><h3 class=\"fusion-tab-heading\">Mejore su tasa de conversi\u00f3n<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-mejoresutasadeconversi\u00f3n\" id=\"tab-c63625dbe4e59a6c1fb\">\n<p style=\"text-align: center; font-size: 20px;\"><span style=\"color: #ffffff;\">La tasa de conversi\u00f3n es un indicador clave de rendimiento que mide el porcentaje de visitantes de su sitio web que llevan a cabo una acci\u00f3n deseada, como realizar una compra. Para mejorarla, hay una serie de aspectos que pueden optimizarse: la experiencia del usuario (UX), la calidad del contenido, la claridad de las llamadas a la acci\u00f3n (CTA) y la fluidez del proceso de pago. Al mejorar estos elementos, puede facilitar la compra a sus clientes y aumentar las posibilidades de que realmente la realicen. <\/span><\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-807b8b2836ac810749c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-reduzcasuscostesdeadquisici\u00f3n\" href=\"#tab-807b8b2836ac810749c\"><h3 class=\"fusion-tab-heading\">Reduzca sus costes de adquisici\u00f3n<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-reduzcasuscostesdeadquisici\u00f3n\" id=\"tab-807b8b2836ac810749c\">\n<p style=\"text-align: center; font-size: 20px;\"><span style=\"color: #ffffff;\">Reducir el coste de adquisici\u00f3n de clientes tambi\u00e9n es esencial para mantener la rentabilidad de sus campa\u00f1as de marketing. El coste de adquisici\u00f3n es el coste medio que se gasta para captar un nuevo cliente. Para optimizarlo, debe analizar y segmentar sus campa\u00f1as publicitarias, elegir los canales y formatos de distribuci\u00f3n adecuados y ajustar constantemente sus estrategias en funci\u00f3n de los resultados obtenidos. Una buena estrategia de seguimiento y an\u00e1lisis de datos le permitir\u00e1 centrar sus esfuerzos y su presupuesto en las acciones m\u00e1s rentables. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Las 4 \u00e1reas de especializaci\u00f3n de Effinity para generar ventas<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\"><p>Afiliaci\u00f3n<br \/>\ny ventas online<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>La afiliaci\u00f3n es una de las herramientas m\u00e1s eficaces para generar ventas online. Basada en un modelo econ\u00f3mico basado en el rendimiento, la afiliaci\u00f3n permite a las empresas mantener bajo control sus costes de adquisici\u00f3n, ya que solo pagan a sus socios (conocidos como afiliados) cuando se consiguen resultados concretos, como una venta o un registro.<\/p>\n<p>Effinity, con su plataforma de afiliaci\u00f3n dedicada, ofrece acceso a una red de m\u00e1s de 45.000 editores, lo que le permite seleccionar los socios m\u00e1s relevantes en funci\u00f3n de sus objetivos comerciales. La elecci\u00f3n de los sitios asociados es esencial para el \u00e9xito de sus campa\u00f1as de afiliaci\u00f3n. Nuestros expertos ponen su experiencia a su servicio para identificar a los afiliados capaces de generar tr\u00e1fico cualificado y conversiones, optimizando al mismo tiempo el retorno de su inversi\u00f3n (ROI).<\/p>\n<p>Este modelo de colaboraci\u00f3n se basa en la confianza y la transparencia. Adem\u00e1s de ofrecerle un control total sobre sus costes de adquisici\u00f3n, la afiliaci\u00f3n le permite diversificar sus fuentes de tr\u00e1fico y llegar a segmentos de mercado a los que de otro modo no habr\u00eda llegado. Esto la convierte en una palanca esencial para cualquier estrategia ambiciosa de ventas online.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/experiencia\/afiliacion\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubra nuestra experiencia en afiliaci\u00f3n<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\"><p>Search Ads<br \/>\ny optimizaci\u00f3n de la conversi\u00f3n<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>La publicidad en buscadores es otra palanca esencial para aumentar sus ventas online. Al mostrar anuncios espec\u00edficos basados en palabras clave relevantes, puede captar la atenci\u00f3n de los consumidores en el momento preciso en que expresan una necesidad o una intenci\u00f3n de compra.<\/p>\n<p>Tanto si estos consumidores ya conocen su marca como si est\u00e1n buscando productos similares, los anuncios de b\u00fasqueda le permitir\u00e1n aparecer en los primeros resultados de b\u00fasqueda, aumentando sus posibilidades de conversi\u00f3n.<\/p>\n<p>Effinity, socio certificado de Google, cuenta con una reconocida experiencia en la optimizaci\u00f3n de campa\u00f1as de Search Ads. Nuestros expertos se aseguran de que tus anuncios est\u00e9n bien posicionados, bien redactados y lleguen a la audiencia m\u00e1s relevante para maximizar el retorno de tu inversi\u00f3n. Adem\u00e1s, el an\u00e1lisis del rendimiento y los ajustes de las pujas se llevan a cabo de forma continua para garantizar una visibilidad \u00f3ptima a un coste controlado.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/experiencia\/agencia-de-publicidad\/buscar-anuncios-sea\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubra nuestra experiencia en Search Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color3);--link_color: var(--awb-color2);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Social Ads<br \/>\ny tr\u00e1fico cualificado<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Los Social Ads representan una oportunidad \u00fanica para dirigirse con precisi\u00f3n a sus clientes y clientes potenciales en las redes sociales. Gracias a las potentes herramientas de segmentaci\u00f3n que ofrecen plataformas como Facebook, Instagram, TikTok y Pinterest, puedes publicar anuncios que coincidan con los intereses, comportamientos y datos demogr\u00e1ficos de tu audiencia.<\/p>\n<p>Nuestro centro de expertos en Social Ads puede ayudarle a dise\u00f1ar, configurar y optimizar sus campa\u00f1as publicitarias en las redes sociales. El objetivo es garantizar una presencia optimizada en estas plataformas y, al mismo tiempo, generar tr\u00e1fico cualificado hacia su sitio web. Una segmentaci\u00f3n pertinente, combinada con una publicidad creativa, captar\u00e1 la atenci\u00f3n de su audiencia y la convertir\u00e1 en clientes potenciales.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/experiencia\/agencia-de-publicidad\/social-ads-smo\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubra nuestra experiencia en Social Ads<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Shopping Ads<br \/>\ny flujos de productos optimizados<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Los Shopping Ads son anuncios visuales que aparecen directamente en los resultados de b\u00fasqueda, generalmente en forma de carruseles que muestran im\u00e1genes de productos. Este formato publicitario es especialmente eficaz para los actores del comercio electr\u00f3nico, ya que permite a los consumidores ver los productos antes incluso de hacer clic en el anuncio.<\/p>\n<p>La tecnolog\u00eda Feed Center de Effinity optimiza la <a href=\"https:\/\/www.effinity.fr\/effinity\/nos-technologies\/gestion-de-flux-produits\/\">gesti\u00f3n y distribuci\u00f3n de tus feeds de productos<\/a> en las principales plataformas como Google Shopping, Facebook Dynamic Product Ads (DPA), Instagram y Bing. La optimizaci\u00f3n de los feeds de productos consiste en garantizar que la informaci\u00f3n sobre tus productos (t\u00edtulo, descripci\u00f3n, precio, imagen) sea precisa, atractiva y actualizada, maximizando as\u00ed las posibilidades de conversi\u00f3n. Al destacar estrat\u00e9gicamente sus productos, puede captar el inter\u00e9s de los consumidores desde los primeros momentos de su b\u00fasqueda online.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/experiencia\/agencia-de-publicidad\/anuncios-de-compras\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubra nuestra experiencia en Shopping Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">\u00bfQuiere aumentar sus ventas?<\/h2><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\">P\u00f3ngase en contacto con nosotros hoy mismo para descubrir c\u00f3mo nuestra agencia de marketing digital puede ayudarle a generar ventas online.<\/h3><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:rgba(0,0,0,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:20px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZXMvcG9uZ2FzZS1lbi1jb250YWN0by1jb24v\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contacta con nuestros expertos<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">\u00bfC\u00f3mo puede nuestra agencia<br \/>\nsatisfacer sus otras necesidades?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/sus-necesidades\/desarrolle-su-visibilidad\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Desarrolle su visibilidad<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/sus-necesidades\/generar-clientes-potenciales\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Generar clientes potenciales<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/sus-necesidades\/desarrollar-el-mercado-internacional\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Expansi\u00f3n internacional<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":15849,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-15837","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/comments?post=15837"}],"version-history":[{"count":7,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15837\/revisions"}],"predecessor-version":[{"id":17678,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15837\/revisions\/17678"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15849"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/media?parent=15837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}