{"id":15512,"date":"2024-06-03T12:49:58","date_gmt":"2024-06-03T10:49:58","guid":{"rendered":"https:\/\/www.effinity.fr\/agencia-de-publicidad\/anuncios-de-audio\/anuncios-de-spotify\/"},"modified":"2025-04-29T12:13:05","modified_gmt":"2025-04-29T10:13:05","slug":"anuncios-de-spotify","status":"publish","type":"page","link":"https:\/\/www.effinity.fr\/es\/experiencia\/agencia-de-publicidad\/anuncios-de-audio\/anuncios-de-spotify\/","title":{"rendered":"Anuncios de Spotify"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/entete-spotify-ads.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:70px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:800;margin:0;font-size:1em;--fontSize:70;line-height:1;\">Habla a tus clientes con los anuncios de Spotify<\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:26px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:var(--awb-typography4-line-height);\">Utiliza el poder del audio para darte a conocer, atraer nuevos clientes y aumentar tus ventas con Spotify Ads.<\/p><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color4);--button_border_color:rgba(34,34,34,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:#ffffff;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:15px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZXMvcG9uZ2FzZS1lbi1jb250YWN0by1jb24v\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contacta con nuestros expertos<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Inicio<\/span><\/p><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:64;line-height:var(--awb-typography1-line-height);\">Agencia Spotify Ads: optimiza tus campa\u00f1as publicitarias de audio<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:30px;\"><p>El consumo de contenidos de audio se ha disparado en los \u00faltimos a\u00f1os. Las listas de reproducci\u00f3n de m\u00fasica y los podcasts forman parte de la vida cotidiana de muchos consumidores. Effinity, socio certificado de Spotify Ads, puede ayudarte a invertir en este medio y dar a conocer y tener en cuenta tu marca.<\/p>\n<p>Spotify cuenta con cientos de millones de usuarios activos en todo el mundo, lo que proporciona una enorme audiencia en un amplio abanico demogr\u00e1fico y permite a las marcas llegar a diferentes segmentos de mercado con campa\u00f1as de Spotify Ads.<\/p>\n<p>Effinity es una agencia Spotify Advertising Certified Partner, lo que significa que nuestros expertos trabajan regularmente con los equipos de Spotify y conocen perfectamente la plataforma de Spotify y las mejores pr\u00e1cticas para implementar campa\u00f1as de audio exitosas.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"350\" height=\"91\" title=\"spotify-partner-350\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp\" alt class=\"lazyload img-responsive wp-image-15514\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27350%27%20height%3D%2791%27%20viewBox%3D%270%200%20350%2091%27%3E%3Crect%20width%3D%27350%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350-200x52.webp 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp 350w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 350px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1032\" height=\"900\" title=\"Rectangle 36\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg\" alt class=\"lazyload img-responsive wp-image-585\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271032%27%20height%3D%27900%27%20viewBox%3D%270%200%201032%20900%27%3E%3Crect%20width%3D%271032%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-200x174.jpg 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-400x349.jpg 400w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-600x523.jpg 600w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-800x698.jpg 800w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg 1032w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">\u00bfPor qu\u00e9 elegir Spotify Ads para tu publicidad?<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p>En Francia, Spotify cuenta con casi 17 millones de usuarios activos, el 60% de los cuales tienen acceso gratuito y, por tanto, est\u00e1n expuestos a la publicidad, y llega al 56% de los internautas franceses de entre 18 y 34 a\u00f1os. Adem\u00e1s, el 27,4% de los usuarios de Spotify Free pertenecen al 25% de ingresos m\u00e1s altos.<br \/>\nEn t\u00e9rminos de uso, los oyentes gratuitos pasan 2,5 horas al d\u00eda en la aplicaci\u00f3n, y 6 horas los j\u00f3venes de 15 a 34 a\u00f1os. Dos cifras finales para poner las cosas en contexto: el 50% de los oyentes cree que si Spotify trabaja con un anunciante, entonces ese anunciante es digno de confianza, y para el 46% de ellos, escuchar un anuncio en Spotify les hace querer o seguir la marca del anunciante.<\/p>\n<p>Los anunciantes pueden utilizar los anuncios de Spotify para varios fines:<\/p>\n<h3 style=\"font-size: 20px; color: #ffffff;\">Trabaja la notoriedad de tu marca con los anuncios de Spotify<\/h3>\n<ul>\n<li>El objetivo de alcance le permite difundir su mensaje al mayor n\u00famero posible de personas para que descubran su producto o servicio.<\/li>\n<li>El objetivo de impresiones significa que su p\u00fablico ver\u00e1 y oir\u00e1 su anuncio m\u00e1s a menudo<\/li>\n<\/ul>\n<h3 style=\"font-size: 20px; color: #ffffff;\">Trabajar en consideraci\u00f3n con los anuncios de Spotify<\/h3>\n<ul>\n<li>El objetivo de clics da prioridad a las personas que tienen m\u00e1s probabilidades de hacer clic en su anuncio para descubrir su marca.<\/li>\n<li>El objetivo Vistas de v\u00eddeo optimiza la entrega a su p\u00fablico objetivo, que es m\u00e1s probable que vea su anuncio de v\u00eddeo durante al menos 3 segundos.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.7428571428571%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.7428571428571%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Los efectos de la publicidad sonora en el cerebro<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-margin-top:30px;\"><p>Numerosos estudios han demostrado que el audio tiene un impacto en nosotros a trav\u00e9s de todos los centros clave del cerebro, ya sean los emocionales, los de la memoria o los del compromiso. La m\u00fasica suaviza los \u00e1nimos y coloca al p\u00fablico en la mejor posici\u00f3n posible para exponerse a una publicidad sonora atractiva.<\/p>\n<p>En lo que respecta a la memoria, la investigaci\u00f3n de Neuro-Insight revel\u00f3 que la experiencia de Spotify generaba un mayor compromiso que la televisi\u00f3n, el v\u00eddeo digital y las redes sociales. El audio tiene el poder de hacernos uno con el momento. Una idea que se ve reforzada por el hecho de que el 80% de los usuarios escuchan Spotify con los auriculares puestos.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-padding-right-medium:60px;--awb-padding-left-medium:60px;--awb-padding-top-small:0px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"487\" height=\"676\" title=\"Rectangle 25\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\" alt class=\"lazyload img-responsive wp-image-16302\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27487%27%20height%3D%27676%27%20viewBox%3D%270%200%20487%20676%27%3E%3Crect%20width%3D%27487%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25-200x278.png 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25-400x555.png 400w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png 487w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 487px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Segmentaci\u00f3n de anuncios en Spotify<\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag sm-text-align-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:20;line-height:1.25;\">Uno de los puntos fuertes de Spotify Ads es que ofrece datos de primera mano que pueden segmentarse seg\u00fan una amplia gama de criterios. Gracias a los algoritmos que ofrece Spotify Ads, las herramientas de segmentaci\u00f3n de audiencias hacen llegar tus anuncios a los oyentes en el momento m\u00e1s oportuno para ellos&#8230; y para tu marca.<br \/>\nEl objetivo es integrar tus mensajes en la experiencia m\u00e1s fluida posible para los oyentes. En particular, haciendo posible la producci\u00f3n de anuncios adaptados a los gustos y contextos de escucha de tu p\u00fablico objetivo.<\/p><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color6);--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);--awb-icon-box-color:var(--awb-color1);--awb-toggle-hover-accent-color:var(--awb-color1);--awb-toggle-active-accent-color:var(--awb-color1);--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-15512-1\"><div class=\"fusion-panel panel-default panel-779856768460ec548 fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_779856768460ec548\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"779856768460ec548\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15512-1\" data-target=\"#779856768460ec548\" href=\"#779856768460ec548\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Los criterios cl\u00e1sicos<\/span><\/a><\/h3><\/div><div id=\"779856768460ec548\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_779856768460ec548\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Los criterios de segmentaci\u00f3n tradicionales se utilizan para definir audiencias basadas en los datos sociodemogr\u00e1ficos internos de Spotify:<\/p>\n<ul>\n<li>Por grupos de edad<\/li>\n<li>Por tipo<\/li>\n<li>Por geolocalizaci\u00f3n (pa\u00eds, regi\u00f3n, ciudad o c\u00f3digo postal)<\/li>\n<li>Por idioma<\/li>\n<li>Por dispositivo<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a254c42e27b48d6e7 fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a254c42e27b48d6e7\"><a aria-expanded=\"false\" aria-controls=\"a254c42e27b48d6e7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15512-1\" data-target=\"#a254c42e27b48d6e7\" href=\"#a254c42e27b48d6e7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Criterios por tipo de escucha<\/span><\/a><\/h3><\/div><div id=\"a254c42e27b48d6e7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a254c42e27b48d6e7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Los criterios de segmentaci\u00f3n por tipo de p\u00fablico permiten definir el contexto en el que su mensaje publicitario ser\u00e1 escuchado o visto:<\/p>\n<ul>\n<li>Listas de reproducci\u00f3n<\/li>\n<li>Podcasts<\/li>\n<li>G\u00e9nero musical<\/li>\n<li>Artistas<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ab0c18f71cf0eabda fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_ab0c18f71cf0eabda\"><a aria-expanded=\"false\" aria-controls=\"ab0c18f71cf0eabda\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15512-1\" data-target=\"#ab0c18f71cf0eabda\" href=\"#ab0c18f71cf0eabda\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Criterios relacionados con los centros de inter\u00e9s<\/span><\/a><\/h3><\/div><div id=\"ab0c18f71cf0eabda\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ab0c18f71cf0eabda\"><div class=\"panel-body toggle-content fusion-clearfix\">La segmentaci\u00f3n por intereses (26 intereses disponibles, desde cocina a noticias, bricolaje, salud, deporte, etc.) permite llegar a audiencias relevantes en funci\u00f3n de las actividades y temas que les apasionan. Los centros de inter\u00e9s vienen determinados por el comportamiento reciente del usuario en streaming (incluidos podcasts, listas de reproducci\u00f3n y plataformas favoritas).<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c5625c0ccb2d94e20 fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_c5625c0ccb2d94e20\"><a aria-expanded=\"false\" aria-controls=\"c5625c0ccb2d94e20\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-15512-1\" data-target=\"#c5625c0ccb2d94e20\" href=\"#c5625c0ccb2d94e20\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Criterios contextuales<\/span><\/a><\/h3><\/div><div id=\"c5625c0ccb2d94e20\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c5625c0ccb2d94e20\"><div class=\"panel-body toggle-content fusion-clearfix\">La segmentaci\u00f3n contextual en tiempo real nos permite llegar a personas que adaptan su escucha a sus actividades, momentos y estados de \u00e1nimo. Por ejemplo, Spotify identifica listas de reproducci\u00f3n recopiladas por los usuarios y por Spotify relacionadas con actividades y momentos populares (cena, fiesta, viaje, deporte, estudio, etc.). Dentro de cada categor\u00eda, Spotify env\u00eda mensajes espec\u00edficos a los usuarios que escuchan estas listas de reproducci\u00f3n. Incluso es posible seleccionar varios contextos en tiempo real para ampliar la audiencia potencial.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-background-color:rgba(83,18,248,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Formatos publicitarios de Spotify<\/h2><\/div><div class=\"fusion-tabs fusion-tabs-1 clean nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-title-font-size:16px;--awb-alignment:start;--awb-inactive-color:var(--awb-color5);--awb-title-text-color:var(--awb-color6);--awb-title-active-text-color:var(--awb-color6);--awb-background-color:var(--awb-color1);--awb-border-color:rgba(255,255,255,0);--awb-active-border-color:rgba(255,255,255,0);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-df73801373356976ce9\" aria-selected=\"true\" id=\"fusion-tab-proyectoresdeaudio\" href=\"#tab-df73801373356976ce9\"><div class=\"fusion-tab-heading\">Proyectores de audio<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c1a6489d3e2aa07eb37\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-v\u00eddeos\" href=\"#tab-c1a6489d3e2aa07eb37\"><div class=\"fusion-tab-heading\">V\u00eddeos<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2d22c1237b0d16714ac\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-sesionespatrocinadas\" href=\"#tab-2d22c1237b0d16714ac\"><div class=\"fusion-tab-heading\">Sesiones patrocinadas<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b29bfd0b4485e1e57c7\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-tarjetascta\" href=\"#tab-b29bfd0b4485e1e57c7\"><div class=\"fusion-tab-heading\">Tarjetas CTA<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-80fdf73db2f68d44b65\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-pancartas\" href=\"#tab-80fdf73db2f68d44b65\"><div class=\"fusion-tab-heading\">Pancartas<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a71cdf80aaddf717420\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-p\u00e1ginadeinicio\" href=\"#tab-a71cdf80aaddf717420\"><div class=\"fusion-tab-heading\">P\u00e1gina de inicio<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-df73801373356976ce9\" aria-selected=\"true\" id=\"mobile-fusion-tab-proyectoresdeaudio\" href=\"#tab-df73801373356976ce9\"><div class=\"fusion-tab-heading\">Proyectores de audio<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-proyectoresdeaudio\" id=\"tab-df73801373356976ce9\">\n<h3 style=\"text-align: center;\">Anuncio de audio de Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Se emiten anuncios sonoros entre los t\u00edtulos, con una duraci\u00f3n m\u00e1xima de 30 segundos, que no pueden saltarse.<\/p>\n<p style=\"text-align: left;\">Van acompa\u00f1ados de un banner que ayuda a los oyentes a centrarse en el mensaje. Los anuncios de audio de Spotify se pueden reproducir en m\u00f3viles, tabletas, ordenadores y en el reproductor web de Spotify.<br \/>\nIncluyen una veintena de CTA (llamadas a la acci\u00f3n) a elegir en funci\u00f3n del objetivo de tu anuncio de audio, desde el simple \u00abM\u00e1s informaci\u00f3n\u00bb hasta llamadas a la acci\u00f3n m\u00e1s espec\u00edficas: solicitar, reservar, comprar, descargar, encontrar tiendas, conseguir un cup\u00f3n, etc.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c1a6489d3e2aa07eb37\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-v\u00eddeos\" href=\"#tab-c1a6489d3e2aa07eb37\"><div class=\"fusion-tab-heading\">V\u00eddeos<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-v\u00eddeos\" id=\"tab-c1a6489d3e2aa07eb37\">\n<h3 style=\"text-align: center;\">Video Takeover Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Los v\u00eddeos Takeover se reproducen durante una sesi\u00f3n de escucha cuando el usuario realiza una acci\u00f3n en la aplicaci\u00f3n, y s\u00f3lo cuando la aplicaci\u00f3n est\u00e1 visible en la pantalla.<\/p>\n<p style=\"text-align: left;\">Con una duraci\u00f3n m\u00e1xima de 30 segundos, no se pueden saltar e incluyen una CTA personalizable. Cabe se\u00f1alar que las campa\u00f1as multiformato (que combinan v\u00eddeo y audio) pueden aumentar la notoriedad de marca en 2,2 veces en comparaci\u00f3n con los anuncios de v\u00eddeo por s\u00ed solos, y la tasa de recuerdo de anuncios en 1,9 veces en comparaci\u00f3n con los anuncios de v\u00eddeo por s\u00ed solos.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2d22c1237b0d16714ac\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-sesionespatrocinadas\" href=\"#tab-2d22c1237b0d16714ac\"><div class=\"fusion-tab-heading\">Sesiones patrocinadas<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-sesionespatrocinadas\" id=\"tab-2d22c1237b0d16714ac\">\n<h3 style=\"text-align: center;\">Sesiones patrocinadas<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Las sesiones patrocinadas lanzan una sesi\u00f3n de escucha de 30 minutos sin anuncios.<\/p>\n<p style=\"text-align: left;\">S\u00f3lo se reproducen cuando la aplicaci\u00f3n est\u00e1 visible en la pantalla en un entorno con sonido activo, lo que proporciona un 100% de share of voice. En efecto, despu\u00e9s de ver el v\u00eddeo de su marca, los oyentes est\u00e1n expuestos a un banner en el que se puede hacer clic y que les invita a seguir interactuando, lo que desencadena 30 minutos de visionado ininterrumpido.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b29bfd0b4485e1e57c7\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-tarjetascta\" href=\"#tab-b29bfd0b4485e1e57c7\"><div class=\"fusion-tab-heading\">Tarjetas CTA<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-tarjetascta\" id=\"tab-b29bfd0b4485e1e57c7\">\n<h3 style=\"text-align: center;\">Tarjetas CTA de Spotify<\/h3>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"content\" style=\"width: 50%; padding-right: 30px; padding-left: 30px;\">Las tarjetas CTA son un formato de visualizaci\u00f3n que aparece durante y despu\u00e9s de los anuncios de audio. Para utilizarlas en una campa\u00f1a publicitaria, es esencial seleccionar el objetivo de optimizaci\u00f3n de clics al crear la campa\u00f1a.<br \/>\nSu objetivo: animar a la audiencia a interactuar con un anuncio haciendo clic en una tarjeta. Las tarjetas CTA son especialmente \u00fatiles para mejorar los indicadores de la base del t\u00fanel de conversi\u00f3n, como el porcentaje de clics (CTR). Pueden aparecer en diferentes secciones de la aplicaci\u00f3n hasta ocho horas despu\u00e9s de escuchar un anuncio de audio, creando as\u00ed m\u00faltiples oportunidades para que los oyentes act\u00faen y visiten el sitio web o la p\u00e1gina de destino del anunciante.<\/td>\n<td class=\"content\" style=\"width: 50%; padding-right: 30px; padding-left: 30px;\">Las tarjetas CTA pueden aparecer en varios lugares, incluso entre el reproductor de Spotify y la letra de una canci\u00f3n, as\u00ed como en una nueva pantalla que cualquiera puede visualizar pulsando \u00abVer todo\u00bb, con el fin de encontrar todas las tarjetas CTA cuyo anuncio haya escuchado previamente.<br \/>\nLas tarjetas CTA permiten a la audiencia recordar los anuncios que ha escuchado, y actuar en consecuencia. Y son bastante eficaces, ya que al combinarlas con el objetivo de optimizaci\u00f3n de clics, es posible multiplicar por 2,6 la tasa de clics, en comparaci\u00f3n con las ofertas de impresiones y alcance.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-80fdf73db2f68d44b65\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-pancartas\" href=\"#tab-80fdf73db2f68d44b65\"><div class=\"fusion-tab-heading\">Pancartas<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-pancartas\" id=\"tab-80fdf73db2f68d44b65\">\n<h3 style=\"text-align: center;\">Banners de Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">S\u00f3lo disponible en escritorio<\/p>\n<p style=\"text-align: left;\">Los banners ampl\u00edan el alcance de tu campa\u00f1a en un entorno seguro para la marca: tu anuncio ser\u00e1 el \u00fanico que se muestre durante 30 segundos. Los banners son clicables y solo se muestran cuando la pantalla de Spotify est\u00e1 en primer plano.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a71cdf80aaddf717420\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-p\u00e1ginadeinicio\" href=\"#tab-a71cdf80aaddf717420\"><div class=\"fusion-tab-heading\">P\u00e1gina de inicio<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-p\u00e1ginadeinicio\" id=\"tab-a71cdf80aaddf717420\">\n<h3 style=\"text-align: center;\">P\u00e1gina de inicio Takeover Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Homepage Takeover Spotify muestra el mensaje de tu marca en la portada de la p\u00e1gina de inicio de escritorio de Spotify durante 24 horas.<\/p>\n<p style=\"text-align: left;\">Se puede hacer clic en la p\u00e1gina de inicio de la toma de posesi\u00f3n y es compatible con el formato rich media, lo que permite a las marcas incluir elementos interactivos para captar mejor la atenci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Spotify, de la reflexi\u00f3n a la conversi\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p>La publicidad en Spotify Ads tiene un impacto en todo el embudo de compra. Por supuesto, en la parte superior del embudo, para desarrollar el conocimiento de la marca, pero tambi\u00e9n en la parte inferior del embudo, para fomentar la acci\u00f3n: ventas, env\u00edo de formularios de contacto, visitas a p\u00e1ginas web, etc.<\/p>\n<h3 style=\"color: #ffffff;\">Spotify Ads estimula la reflexi\u00f3n<\/h3>\n<p>La segmentaci\u00f3n precisa y los formatos inmersivos de Spotify Ads te permiten llegar a una amplia audiencia. En esta fase, nuestros expertos en anuncios de Spotify te permiten llegar a segmentos de audiencia espec\u00edficos en funci\u00f3n de datos demogr\u00e1ficos y preferencias musicales, garantizando que los mensajes publicitarios sean relevantes. Trabajan contigo para dise\u00f1ar anuncios de audio que enganchen a los oyentes, haciendo que el mensaje sea m\u00e1s memorable. Nuestra agencia de anuncios de Spotify tiene como objetivo convertir el inter\u00e9s inicial del p\u00fablico por su marca en intenci\u00f3n de compra.<\/p>\n<h3 style=\"color: #ffffff;\">Spotify Ads aumenta las conversiones<\/h3>\n<p>Los anuncios de Spotify tambi\u00e9n son eficaces en la fase de conversi\u00f3n, gracias a su precisa segmentaci\u00f3n y a sus atractivos formatos. Los anuncios de audio y v\u00eddeo en Spotify llegan a los usuarios en los momentos adecuados, impulsando la intenci\u00f3n de compra. Adem\u00e1s, la posibilidad de personalizar los mensajes seg\u00fan el comportamiento de escucha y las preferencias musicales permite a nuestra agencia de anuncios de Spotify ofrecer ofertas relevantes y atractivas. Adem\u00e1s, medimos el impacto de las campa\u00f1as en tiempo real para poder optimizarlas y aumentar las tasas de conversi\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">\u00bfPor qu\u00e9 elegir Effinity para tus campa\u00f1as de Spotify Ads?<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Experiencia<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Effinity, una agencia de Spotify Ads con certificaci\u00f3n Spotify Advertising Certified Partner, trabaja en estrecha colaboraci\u00f3n con los equipos de Spotify para ofrecer a sus clientes apoyo desde el dise\u00f1o de sus anuncios hasta su entrega a las audiencias m\u00e1s adecuadas.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Creatividad<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Nuestra oferta va m\u00e1s all\u00e1 de la creaci\u00f3n de anuncios de audio cl\u00e1sicos, por ejemplo, con el establecimiento de v\u00ednculos con campa\u00f1as de influencers. El objetivo es utilizar el poder creativo de los influencers para dise\u00f1ar anuncios, dej\u00e1ndoles hablar en nombre de la marca.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Medida<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Nuestra agencia ha desarrollado una s\u00f3lida experiencia en este medio. Adem\u00e1s de los KPI ofrecidos por Spotify, la herramienta de seguimiento propiedad de Effinity puede utilizarse para controlar la eficacia de los vales ofrecidos en los anuncios o los clics al sitio del anunciante, as\u00ed como las ventas generadas por estas visitas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Saca el m\u00e1ximo partido a los anuncios de Spotify<\/h2><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Ponte en contacto con nosotros hoy mismo para descubrir c\u00f3mo nuestra agencia Spotify Ads puede optimizar tus campa\u00f1as publicitarias en Spotify.<\/h3><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:rgba(0,0,0,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:20px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZXMvcG9uZ2FzZS1lbi1jb250YWN0by1jb24v\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contacta con nuestros expertos<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:25px;\"><p>Para una visi\u00f3n completa de nuestra experiencia en Audio Ads, \u00a1descubra m\u00e1s sobre nuestros Deezer Ads!<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/es\/experiencia\/agencia-de-publicidad\/anuncios-de-audio\/anuncios-deezer\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Vea nuestra agencia Deezer Ads<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":15505,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-15512","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/comments?post=15512"}],"version-history":[{"count":12,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15512\/revisions"}],"predecessor-version":[{"id":17313,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15512\/revisions\/17313"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/pages\/15505"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/es\/wp-json\/wp\/v2\/media?parent=15512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}