{"id":19106,"date":"2025-12-04T14:36:53","date_gmt":"2025-12-04T13:36:53","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/what-products-will-be-sold-on-tiktok-shop-in-2026-50me-sales-analysis\/"},"modified":"2026-02-19T08:56:36","modified_gmt":"2026-02-19T07:56:36","slug":"what-products-will-be-sold-on-tiktok-shop-in-2026-50me-sales-analysis","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/what-products-will-be-sold-on-tiktok-shop-in-2026-50me-sales-analysis\/","title":{"rendered":"What products will be sold on TikTok Shop in 2026? 50M\u20ac sales analysis"},"content":{"rendered":"<p><strong>The essentials at a glance:<\/strong> our exclusive analysis of <strong>TikTok Shop France<\/strong> data (October-November 2025) reveals a market worth <strong>\u20ac50.5 million<\/strong>. While the average revenue per store is \u20ac1,500, the <strong>Health and Nutrition<\/strong> verticals significantly outperform, achieving <strong>revenues of<\/strong> up to <strong>\u20ac6,000<\/strong>. It is in these niches that the &#8220;ideal product&#8221; is currently to be found.  <\/p>\n<p><strong>From experiment to essential sales channel<br \/>\n<\/strong>TikTok Shop is no longer just a trend, it&#8217;s a major new frontier for <strong>e-commerce in France<\/strong>. To go beyond hunches and identify the real <a href=\"https:\/\/www.effinity.fr\/blog\/discovery-commerce-tiktok-shop\/\">opportunities of Discovery commerce<\/a>, our <a href=\"https:\/\/www.effinity.fr\/expertise\/affiliation\/annonceurs\/affiliation-createurs\/agence-tiktok-shop-partner\/\">TikTok Shop agency<\/a> experts audited transactions from October 7 to November 5, 2025. <\/p>\n<p>The verdict is clear: with a sales volume of <strong>\u20ac50.5 million<\/strong> generated over this period alone, the platform has established itself as an indispensable growth lever. Faced with this acceleration, a strategic question arises for brands: what is the <strong>profile of the best-seller<\/strong> on TikTok Shop? This analysis by our TikTok Shop experts deciphers the metrics to provide actionable benchmarks.  <\/p>\n<h2><strong>TikTok Shop market analysis: a hyper-growth ecosystem<\/strong><\/h2>\n<p>Before defining the characteristics of the winning product, you need to understand the current dynamics. The performance of your offering will depend as much on its intrinsic qualities as on the structure of the market. Our data analysis reveals a promising playing field:  <\/p>\n<ul>\n<li><strong>Real economic clout:<\/strong> intense commercial activity, with total sales of <strong>\u20ac50.5 million<\/strong>.<\/li>\n<li><strong>Revenues vary according to niche:<\/strong> the median revenue per store is \u20ac1,500, but this figure rises to between <strong>\u20ac5,000 and \u20ac6,000<\/strong> for high-value sectors such as <strong>health<\/strong> or <strong>nutrition<\/strong>.<\/li>\n<li><strong>Sustained growth (+30%):<\/strong> median sales growth in the major categories jumped by <strong>30%<\/strong> compared to the previous period. More than half of all universes are growing at double-digit rates. <\/li>\n<\/ul>\n<p>This phase of general acceleration is excellent news: it means that it is still possible to <strong>penetrate the market<\/strong> before positions become entrenched.<\/p>\n<h2>The driving force behind performance: why your product must first appeal to designers<\/h2>\n<p>On TikTok Shop, traditional business logic is reversed. A brand&#8217;s first customer is not the end consumer, but the content creator. Analysis of data from the most successful stores reveals an inescapable truth: commercial performance is massively dependent on affiliation. This reality completely redefines the <a href=\"https:\/\/www.effinity.fr\/blog\/comment-optimiser-fiches-produits-tiktok-shop\/\">characteristics of a &#8220;good product&#8221;<\/a>, and the data show that brands that master this model outperform: a branded boutique generates average sales of \u20ac37,500, almost double that of a \u20ac19,500 reseller.   <\/p>\n<h3>Proof in numbers: the ultra-dominance of affiliate marketing<\/h3>\n<p>The data on where the sales of the best stores come from are unambiguous, and demonstrate the overwhelming weight of<a href=\"https:\/\/www.effinity.fr\/blog\/pourquoi-affiliation-pilier-performance-tiktok-shop\/\">affiliation in the TikTok Shop business model<\/a>.<\/p>\n<ul>\n<li><strong>84%<\/strong> of the sales of the best stores come from <strong>affiliate revenues<\/strong>.<\/li>\n<li><strong>9%<\/strong> is generated by direct sales via the brand&#8217;s managed account.<\/li>\n<li><strong>7%<\/strong> comes from sales via the <em>Shopping Mall<\/em> (the platform&#8217;s shopping gallery).<\/li>\n<\/ul>\n<p>What&#8217;s more, the <strong>median affiliate share per boutique is 95%<\/strong>. This means that for half of the most successful stores, almost all sales are generated by third-party designers. For a product to succeed, it has to be massively adopted, promoted and sold by a network of designers.  <\/p>\n<h3>Strategic implications for your product offering on TikTok Shop<\/h3>\n<p>This dominance of affiliation has direct consequences for the way a product is designed and positioned. The &#8220;ideal product&#8221; on TikTok Shop is in fact an indissociable &#8220;package&#8221;, a &#8220;creator-native&#8221; product whose characteristics are defined by the data themselves: a quality product (rated &gt; 4.2\/5), visually demonstrable (generating 79% of sales in video), associated with an attractive commission (median 13%) to mobilize a large network of creators (median 65). It must be designed to be sold by others.  <\/p>\n<p>The key to success on TikTok Shop lies in the ability to design a &#8220;creator-native&#8221; offer, conceived from the outset to be relayed and sold by an ecosystem of creators. Now that this fundamental principle has been established, we can sketch out, with figures to back it up, the precise profile of the product that meets these requirements. <\/p>\n<h2>Profile of the best-selling product on TikTok Shop<\/h2>\n<p>To answer the central question of this article, we&#8217;re going to draw up a profile of the ideal product. Based on an analysis of the 500 best-performing products in all categories, it defines a typical profile using objective, quantifiable criteria. This profile constitutes a veritable roadmap for any brand seeking to launch a relevant offer on the platform.  <\/p>\n<h3>Recipe for success: analysis of key characteristics<\/h3>\n<p>The typical profile of the best-selling product is defined by six fundamental characteristics.<\/p>\n\n<div class=\"wpdt-c row wpDataTableContainerSimpleTable wpDataTables wpDataTablesWrapper\n\"\n    >\n        <table id=\"wpdtSimpleTable-6\"\n           style=\"border-collapse:collapse;\n                   border-spacing:0px;\"\n           class=\"wpdtSimpleTable wpDataTable\"\n           data-column=\"2\"\n           data-rows=\"7\"\n           data-wpID=\"6\"\n           data-responsive=\"0\"\n           data-has-header=\"0\">\n\n                    <tbody>        <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-bc-5312F8 wpdt-tc-FFFFFF wpdt-bold\"\n                                    data-cell-id=\"A1\"\n                data-col-index=\"0\"\n                data-row-index=\"0\"\n                style=\" width:21.830985915493%;                padding:10px;\n                \"\n                >\n                                Caract\u00e9ristique                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left wpdt-bc-5312F8 wpdt-tc-FFFFFF wpdt-bold\"\n                                    data-cell-id=\"B1\"\n                data-col-index=\"1\"\n                data-row-index=\"0\"\n                style=\" width:78.169014084507%;                padding:10px;\n                \"\n                >\n                                Donn\u00e9es cl\u00e9s et analyse                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A2\"\n                data-col-index=\"0\"\n                data-row-index=\"1\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Prix                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B2\"\n                data-col-index=\"1\"\n                data-row-index=\"1\"\n                style=\"                padding:10px;\n                \"\n                >\n                                La m\u00e9diane se situe autour de 21-22 \u20ac. Le\n  c\u0153ur du march\u00e9 est la zone 10-30 \u20ac (44,8 % du CA), mais les produits \u00e0\n  plus de 50 \u20ac repr\u00e9sentent une part non n\u00e9gligeable (27,6 %), indiquant des\n  opportunit\u00e9s pour des produits \u00e0 plus forte valeur.                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A3\"\n                data-col-index=\"0\"\n                data-row-index=\"2\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Qualit\u00e9 per\u00e7ue                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B3\"\n                data-col-index=\"1\"\n                data-row-index=\"2\"\n                style=\"                padding:10px;\n                \"\n                >\n                                La note m\u00e9diane est de 4,5\/5. Pr\u00e8s de 81 %\n  du chiffre d'affaires est r\u00e9alis\u00e9 par des produits not\u00e9s 4,2\/5 ou plus.\n  Une performance durable est indissociable d'une excellente qualit\u00e9 et d'une\n  forte satisfaction client.                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A4\"\n                data-col-index=\"0\"\n                data-row-index=\"3\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Commission d'affiliation                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B4\"\n                data-col-index=\"1\"\n                data-row-index=\"3\"\n                style=\"                padding:10px;\n                \"\n                >\n                                La m\u00e9diane s'\u00e9tablit \u00e0 13 %. Le \"sweet\n  spot\" se situe entre 10 % et 20 %, une fourchette qui concentre\n  pr\u00e8s de 74 % du CA. Dans les cat\u00e9gories hyper-concentr\u00e9es (ex: Health,\n  Nutrition), une commission dans le haut de cette fourchette (15-20 %)\n  est une condition sine qua non pour d\u00e9tourner les cr\u00e9ateurs des\n  leaders \u00e9tablis.                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A5\"\n                data-col-index=\"0\"\n                data-row-index=\"4\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Anciennet\u00e9                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B5\"\n                data-col-index=\"1\"\n                data-row-index=\"4\"\n                style=\"                padding:10px;\n                \"\n                >\n                                L'\u00e2ge m\u00e9dian est d'environ 3 mois. Le march\u00e9\n  valorise les nouveaut\u00e9s, mais les produits qui r\u00e9ussissent sont ceux qui\n  s'installent dans la dur\u00e9e. La strat\u00e9gie id\u00e9ale combine des \"produits\n  h\u00e9ros\" \u00e9tablis et des lancements r\u00e9guliers.                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A6\"\n                data-col-index=\"0\"\n                data-row-index=\"5\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Force de frappe des cr\u00e9ateurs                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B6\"\n                data-col-index=\"1\"\n                data-row-index=\"5\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Le succ\u00e8s d'un produit repose en moyenne sur une m\u00e9diane\n  de 65 cr\u00e9ateurs. La performance n'est pas le fruit d'un seul\n  \"coup\" d'influence, mais du volume et de la r\u00e9p\u00e9tition g\u00e9n\u00e9r\u00e9s par\n  un large portefeuille de cr\u00e9ateurs.                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A7\"\n                data-col-index=\"0\"\n                data-row-index=\"6\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Format de vente principal                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B7\"\n                data-col-index=\"1\"\n                data-row-index=\"6\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Environ 79 % du chiffre d'affaires provient des\n  vid\u00e9os, contre seulement 16 % pour les sessions de live shopping. La\n  performance de fond est assur\u00e9e par des vid\u00e9os courtes et efficaces, tandis\n  que le live agit comme un acc\u00e9l\u00e9rateur pour des temps forts.                <\/td>\n                                        <\/tr>\n                    <\/table>\n<\/div><style id='wpdt-custom-style-6'>\n.wpdt-bc-5312F8 { background-color: #5312F8 !important;}\n.wpdt-tc-FFFFFF { color: #FFFFFF !important;}\n<\/style>\n\n<p><img decoding=\"async\" class=\"lazyload wp-image-19094 size-full aligncenter\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1.webp\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1.webp\" alt=\"Typical product sold on TikTok Shop in France\" width=\"1660\" height=\"1024\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271660%27%20height%3D%271024%27%20viewBox%3D%270%200%201660%201024%27%3E%3Crect%20width%3D%271660%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-200x123.webp 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-300x185.webp 300w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-400x247.webp 400w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-600x370.webp 600w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-768x474.webp 768w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-800x493.webp 800w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-1024x632.webp 1024w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-1200x740.webp 1200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1-1536x948.webp 1536w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/12\/TTS-produit-type1.webp 1660w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1660px) 100vw, 1660px\" \/><\/p>\n<p>The ideal product is therefore an affordable item, highly rated, supported by an attractive commission and promoted by a large number of creators, mainly via short videos. However, this overall picture of a \u20ac22 product promoted by 65 creators hides very different realities. As we shall see, in the world of sports, the price can climb to \u20ac72, while in beauty, the number of creators needed explodes to over 130 to achieve performance.  <\/p>\n<h2>Nuances by category: the ideal product for every world<\/h2>\n<p>While the overall profile provides a clear direction, the real strategic finesse lies in adapting the offer to the specificities of each category. A beauty product doesn&#8217;t sell like an electronic accessory. This section compares the characteristics of best-selling products in the main TikTok Shop universes to reveal the different recipes for success.  <\/p>\n<h3>Comparative analysis of two flagship categories<\/h3>\n\n<div class=\"wpdt-c row wpDataTableContainerSimpleTable wpDataTables wpDataTablesWrapper\n\"\n    >\n        <table id=\"wpdtSimpleTable-7\"\n           style=\"border-collapse:collapse;\n                   border-spacing:0px;\"\n           class=\"wpdtSimpleTable wpDataTable\"\n           data-column=\"3\"\n           data-rows=\"8\"\n           data-wpID=\"7\"\n           data-responsive=\"0\"\n           data-has-header=\"0\">\n\n                    <tbody>        <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bc-5312F8 wpdt-tc-FFFFFF\"\n                                    data-cell-id=\"A1\"\n                data-col-index=\"0\"\n                data-row-index=\"0\"\n                style=\" width:27.533783783784%;                padding:10px;\n                \"\n                >\n                                \u00a0                <\/td>\n                                            <td class=\"wpdt-cell wpdt-bold wpdt-bc-5312F8 wpdt-tc-FFFFFF\"\n                                    data-cell-id=\"B1\"\n                data-col-index=\"1\"\n                data-row-index=\"0\"\n                style=\" width:32.77027027027%;                padding:10px;\n                \"\n                >\n                                Beauty\n  & Personal Care                <\/td>\n                                            <td class=\"wpdt-cell wpdt-bold wpdt-bc-5312F8 wpdt-tc-FFFFFF\"\n                                    data-cell-id=\"C1\"\n                data-col-index=\"2\"\n                data-row-index=\"0\"\n                style=\" width:39.695945945946%;                padding:10px;\n                \"\n                >\n                                Phones\n  & Electronics                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A2\"\n                data-col-index=\"0\"\n                data-row-index=\"1\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Prix                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B2\"\n                data-col-index=\"1\"\n                data-row-index=\"1\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 16 \u20ac<\/br>Moyenne \u2248 21 \u20ac                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C2\"\n                data-col-index=\"2\"\n                data-row-index=\"1\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 42 \u20ac <\/br>Moyenne \u2248 48 \u20ac                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A3\"\n                data-col-index=\"0\"\n                data-row-index=\"2\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Ventes                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B3\"\n                data-col-index=\"1\"\n                data-row-index=\"2\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 900 unit\u00e9s<\/br>Moyenne \u2248\n  1 270                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C3\"\n                data-col-index=\"2\"\n                data-row-index=\"2\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 450 unit\u00e9s<\/br>Moyenne \u2248 890                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A4\"\n                data-col-index=\"0\"\n                data-row-index=\"3\"\n                style=\"                padding:10px;\n                \"\n                >\n                                CA m\u00e9dian                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B4\"\n                data-col-index=\"1\"\n                data-row-index=\"3\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 12,9 k\u20ac                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C4\"\n                data-col-index=\"2\"\n                data-row-index=\"3\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 13,7 k\u20ac                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A5\"\n                data-col-index=\"0\"\n                data-row-index=\"4\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Note m\u00e9diane                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B5\"\n                data-col-index=\"1\"\n                data-row-index=\"4\"\n                style=\"                padding:10px;\n                \"\n                >\n                                4,5\/5                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C5\"\n                data-col-index=\"2\"\n                data-row-index=\"4\"\n                style=\"                padding:10px;\n                \"\n                >\n                                4,2\/5                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A6\"\n                data-col-index=\"0\"\n                data-row-index=\"5\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Cr\u00e9ateurs                 <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B6\"\n                data-col-index=\"1\"\n                data-row-index=\"5\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 133                 <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C6\"\n                data-col-index=\"2\"\n                data-row-index=\"5\"\n                style=\"                padding:10px;\n                \"\n                >\n                                M\u00e9diane \u2248 72 cr\u00e9ateurs                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A7\"\n                data-col-index=\"0\"\n                data-row-index=\"6\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Commission\n  m\u00e9diane                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B7\"\n                data-col-index=\"1\"\n                data-row-index=\"6\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 15 %,                 <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C7\"\n                data-col-index=\"2\"\n                data-row-index=\"6\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 10 %                <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                            <td class=\"wpdt-cell wpdt-align-left wpdt-bold\"\n                                    data-cell-id=\"A8\"\n                data-col-index=\"0\"\n                data-row-index=\"7\"\n                style=\"                padding:10px;\n                \"\n                >\n                                Formats                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"B8\"\n                data-col-index=\"1\"\n                data-row-index=\"7\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 90 % vid\u00e9o<\/br>\u2248 9 % live                <\/td>\n                                            <td class=\"wpdt-cell wpdt-align-left\"\n                                    data-cell-id=\"C8\"\n                data-col-index=\"2\"\n                data-row-index=\"7\"\n                style=\"                padding:10px;\n                \"\n                >\n                                \u2248 78 % vid\u00e9o<\/br>\u2248 16 % live                <\/td>\n                                        <\/tr>\n                    <\/table>\n<\/div><style id='wpdt-custom-style-7'>\n.wpdt-bc-5312F8 { background-color: #5312F8 !important;}\n.wpdt-tc-FFFFFF { color: #FFFFFF !important;}\n<\/style>\n\n<h3>Interpretation of typical profiles by category<\/h3>\n<p>An analysis of these data reveals highly contrasting product strategies.<\/p>\n<ul>\n<li>Beauty &amp; Personal Care: the model is based on very affordable prices (under \u20ac20) and high ratings, generating very high sales volumes. Success is conditioned by the ability to mobilize a very large number of designers (often over 100), thanks to a motivating commission (15% in beauty, for example). <\/li>\n<li>Phones &amp; Electronics: here, the model is reversed. Median prices are much higher (\u20ac40 to over \u20ac70), sales volumes are logically lower, and the emphasis is on live video demonstrations to justify the investment. <\/li>\n<\/ul>\n<p>Success on TikTok Shop is not a question of &#8220;one size fits all&#8221;. Performance comes from the perfect alignment between your product, price, commission and the codes of your target category. Armed with these global and specific analyses, brands can now build a clear, actionable roadmap to launch.  <\/p>\n<h2>5 actions to build your &#8220;TikTok Shop Native&#8221; offer<\/h2>\n<p>This data-driven analysis enables us to go beyond preconceived ideas and build a genuine product strategy. For a brand wishing to succeed on TikTok Shop, the approach can be summed up in five key actions. <\/p>\n<ol>\n<li><strong>Action 1: Build a Creator-Centric offer<\/strong>. Your product must be designed to be sold by others. Its promise must be simple and visually striking. The affiliate commission, ideally between <strong>12% and 15%<\/strong>, is not a cost but your main marketing investment to activate the platform&#8217;s engine.   <\/li>\n<li><strong>Action 2: Choose your playground carefully.<\/strong> Don&#8217;t enter a market blind. Analyze the concentration of your target category. A fragmented market like beauty offers more opportunities for a new entrant than a hyper-concentrated market like nutrition, where barriers to entry are much higher. <\/li>\n<li><strong>Action 3: Set the right Price\/Quality ratio.<\/strong> To generate volume, aim for the <strong>\u20ac10 to \u20ac30<\/strong> price range. But never sacrifice quality: a minimum score of <strong>4.2\/5<\/strong> is essential to build sustainable performance. Customer satisfaction is the best guarantee of longevity.  <\/li>\n<li><strong>Action 4: Focus on video, accelerate with live.<\/strong> The heart of your <a href=\"https:\/\/www.effinity.fr\/blog\/8-formats-video-shoppable-tiktok-shop-promouvoir-produit\/\">content strategy should be short videos<\/a>, the format that generates nearly 80% of sales. Select your products so that they are easy to demonstrate in this format. Use <a href=\"https:\/\/www.effinity.fr\/blog\/live-shopping-tiktok-shop-comment-faire\/\">live shopping as a gas pedal<\/a> for highlights: launches, promotions and special operations.  <\/li>\n<li><strong>Action 5: Nurture a portfolio of creators<\/strong>. Never depend on a single star. The success of a best-selling product is measured by the number of creators who adopt it, with a median of <strong>65 creators<\/strong> per successful product. Volume and repetition of the message by dozens of different voices are the key to credibility and conversion.   <\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Source: Kalodata &#8211; Data: Top 10 categories, Top 450 stores, Top 500 designers, Top 500 products<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The essentials at a glance: our exclusive analysis of TikTok  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":19100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81,152],"tags":[],"class_list":["post-19106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice","category-tiktok-shop"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/19106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=19106"}],"version-history":[{"count":1,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/19106\/revisions"}],"predecessor-version":[{"id":19805,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/19106\/revisions\/19805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/19100"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=19106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=19106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=19106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}