The publication of the very first edition of the Influence Barometer by the Collectif Pour les Acteurs du Marketing Digital (CPA) and the Union des M\u00e9tiers de l’Influence et des Cr\u00e9ateurs de Contenu (UMICC) marks a turning point for digital marketing in France. Effinity, an influencer marketing agency<\/a> and member of these organizations, played an active role in its preparation. This Influence Barometer aims to transform “noise into data” and “intuition into strategy”, offering a detailed, quantified snapshot of a rapidly maturing sector. By analyzing data from over 47,000 creators over the course of a year, this study provides essential insights for advertisers, agencies and creators alike. The scope of the study, based on data from Kolsquare<\/a>, Reech and Traackr, covers content creators with more than 10,000 subscribers and at least 30% of their audience in France, on Instagram, TikTok, Snapchat, YouTube and X. All content published by these creators, mentioning at least one of the 1,000 brands followed in 10 business sectors, was surveyed over 12 months, from April 1, 2024 to March 31, 2025.
\nThe Influence Barometer is structured around three fundamental pillars: the structuring role of influence platforms, the strategic activation of gifting andaffiliation for performance<\/a>.<\/p>\n