{"id":18663,"date":"2025-10-17T09:41:23","date_gmt":"2025-10-17T07:41:23","guid":{"rendered":"https:\/\/www.effinity.fr\/?p=18663"},"modified":"2025-12-25T13:58:03","modified_gmt":"2025-12-25T12:58:03","slug":"effidays-2025-new-energies-for-digital-commerce","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/effidays-2025-new-energies-for-digital-commerce\/","title":{"rendered":"Effidays 2025: new energies for digital commerce"},"content":{"rendered":"

On October 14, the Effidays 2025 event brought together over 220 customers and partners from the Effinity ecosystem<\/a> at the Consulat Voltaire in Paris. A particularly atypical venue, as it is a former electrical substation dating back to the early 20th century, transformed into a third-living space that now bills itself as a “generator of new energies”.
\nFor the record, one of the main functions of an electrical substation is to transform high-voltage electricity from the transmission grid into low-voltage, which can then be distributed to customers. And given the current “high voltage” of the digital commerce market, it’s also the role of Effidays (and Effinity) to transform it into information, meetings, exchanges, etc. that can lower the voltage, and above all be useful to our customers! <\/p>\n

The new deal in digital commerce<\/h2>\n

The theme of this 5th edition of Effidays was new customer journeys, in the era of e-commerce developments, the rise of social commerce<\/a> and the arrival of AI commerce. Three developments that are tending to shift the focus of digital commerce, historically linked to the e-commerce site. <\/p>\n

This new situation is accompanied by three fragmentations that are reshuffling the cards:<\/p>\n