{"id":12641,"date":"2024-04-09T00:00:00","date_gmt":"2024-04-08T22:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/affiliation-barometer-2024-all-indicators-by-sector\/"},"modified":"2026-05-28T09:04:26","modified_gmt":"2026-05-28T07:04:26","slug":"affiliation-barometer-2024-all-indicators-by-sector","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/affiliation-barometer-2024-all-indicators-by-sector\/","title":{"rendered":"Affilaite marketing Barometer 2026: trends, figures and sector outlook"},"content":{"rendered":"

Download the Affiliate marketing Barometer 2026<\/a><\/p>\n

The affiliate marketing market in France is booming, as revealed by the latest Affiliation Barometer 2026<\/a>published by the CPA (Collectif pour les acteurs du marketing digital). This study highlights key trends and challenges for e-commerce players. This exhaustive report, compiling key data from 10 major business sectors, offers advertisers the opportunity to assess their performance, in relation to market standards, and can guide them in developing their digital acquisition strategies<\/a>. Beyond the raw statistics, these trends are reshaping the definition of modern affiliation<\/a>, now more focused on value. <\/p>\n

A fast-changing ecosystem: challenges and general trends<\/h2>\n

French affiliate marketing enters a new era in 2026. Buoyed by a robust global dynamic – the worldwide affiliate marketing market was valued at $18.5 billion in 2024 and is expected to reach $31.7 billion by 2031 (+8%) – it confirms its place as an essential lever for performance marketing. <\/p>\n

In France, the 2025 results speak for themselves: 6,468<\/b> active<\/span> advertiser programs<\/b>, up +4.26% on 2024, for a stable average shopping basket of \u20ac92.57 and an average commission of 6%.<\/span><\/p>\n

Yet beneath these generally positive figures lies a more complex reality. The market’s overall conversion rate has fallen from 1.39% in 2024 to 1.06% in 2025<\/b>, and revenue per click has dropped from \u20ac1.29 to \u20ac0.98<\/b> (-24%). Average return on investment has fallen from \u20ac17.19 to \u20ac15.53 per \u20ac1 invested<\/b> (-10%). The message is clear: traffic growth no longer translates mechanically into conversions. The era of volume is giving way to one of quality, relevance and profitability. <\/p>\n

The Affiliation Barometer 2026 reveals several major trends structuring this transformation.<\/p>\n

From bottom funnel to full funnel<\/h3>\n

Affiliation is no longer confined to cashback and coupon sites. It now covers the entire customer journey (awareness, consideration, conversion, loyalty), integrating editorial blogs, influencers, comparators and niche content. In fact, global influencer marketing reached $32.55 billion in 2025, up 35% in one year. <\/p>\n

AI as a gas pedal, not a threat<\/h3>\n

LLMs are profoundly transforming the way consumers discover products: 40% of Gen Z now prefer AI chatbots to traditional search engines. By 2026, 58% of queries are expected to generate a “zero click” response. Publishers of quality, well-structured content are thus becoming strategic assets to be cited and recommended by AI. <\/p>\n

Towards fairer allocation<\/h3>\n

The last-click model is gradually giving way to more holistic models, such as publisher scoring<\/a> or Marketing Mix Modeling (MMM), which value every contact point in the customer journey, including those at the top of the funnel.<\/p>\n

Trust as a fundamental pillar<\/h3>\n

In an environment where fraud and editorial quality are growing issues, transparency, rigorous tracking and partner selection are becoming sine qua non conditions for sustainable performance.<\/p>\n

Key figures for affiliation in France by sector 2026<\/h2>\n\n
\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n
\n Secteur d'activit\u00e9 <\/td>\n \n Panier Moyen <\/td>\n \n Commission moyenne <\/td>\n \n Taux de transformation <\/td>\n \n ROI pour 1\u20ac Investi <\/td>\n \n Revenu \/ clic <\/td>\n <\/tr>\n
\n Mode, Luxe & Accessoires <\/td>\n \n 77\u20ac <\/td>\n \n 7% <\/td>\n \n 0,73% <\/td>\n \n 15,08\u20ac <\/td>\n \n 0,56\u20ac <\/td>\n <\/tr>\n
\n Beaut\u00e9, Sant\u00e9, Hygi\u00e8ne <\/td>\n \n 61\u20ac <\/td>\n \n 6% <\/td>\n \n 1,22% <\/td>\n \n 15,53\u20ac <\/td>\n \n 0,74\u20ac <\/td>\n <\/tr>\n
\n Loisirs, Culture & Divertissement <\/td>\n \n 73\u20ac <\/td>\n \n 6% <\/td>\n \n 0,93% <\/td>\n \n 17,43\u20ac <\/td>\n \n 0,67\u20ac <\/td>\n <\/tr>\n
\n High Tech, T\u00e9l\u00e9coms & \u00c9lectrom\u00e9nager <\/td>\n \n 102\u20ac <\/td>\n \n 8% <\/td>\n \n 1,68% <\/td>\n \n 12,12\u20ac <\/td>\n \n 1,71\u20ac <\/td>\n <\/tr>\n
\n Grande consommation <\/td>\n \n 78\u20ac <\/td>\n \n 3% <\/td>\n \n 1,49% <\/td>\n \n 30,00\u20ac <\/td>\n \n 1,17\u20ac <\/td>\n <\/tr>\n
\n Sport <\/td>\n \n 73\u20ac <\/td>\n \n 8% <\/td>\n \n 1,16% <\/td>\n \n 12,97\u20ac <\/td>\n \n 0,85\u20ac <\/td>\n <\/tr>\n
\n Tourisme & Voyages <\/td>\n \n 239\u20ac <\/td>\n \n 4% <\/td>\n \n 1,06% <\/td>\n \n 22,56\u20ac <\/td>\n \n 2,53\u20ac <\/td>\n <\/tr>\n
\n Maison & Jardin \/ Bricolage <\/td>\n \n 115\u20ac <\/td>\n \n 7% <\/td>\n \n 0,77% <\/td>\n \n 14,36\u20ac <\/td>\n \n 0,88\u20ac <\/td>\n <\/tr>\n
\n Automobile \/ Moto <\/td>\n \n 99\u20ac <\/td>\n \n 6% <\/td>\n \n 0,67% <\/td>\n \n 15,49\u20ac <\/td>\n \n 0,66\u20ac <\/td>\n <\/tr>\n
\n Marketplace <\/td>\n \n 49\u20ac <\/td>\n \n 5% <\/td>\n \n 4,27% <\/td>\n \n 20,77\u20ac <\/td>\n \n 2,10\u20ac <\/td>\n <\/tr>\n
\n TOTAL <\/td>\n \n 92,57\u20ac <\/td>\n \n 6% <\/td>\n \n 1,06% <\/td>\n \n 15,53\u20ac <\/td>\n \n 0,98\u20ac <\/td>\n <\/tr>\n <\/table>\n<\/div>