{"id":12620,"date":"2024-05-23T11:18:49","date_gmt":"2024-05-23T09:18:49","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/shopforward-a-css-player-on-google-and-bing-shopping\/"},"modified":"2026-01-03T18:37:20","modified_gmt":"2026-01-03T17:37:20","slug":"shopforward-a-css-player-on-google-and-bing-shopping","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/shopforward-a-css-player-on-google-and-bing-shopping\/","title":{"rendered":"Shopforward, a CSS player on Google and Bing Shopping"},"content":{"rendered":"<p data-path-to-node=\"11\">In an e-commerce ecosystem where the battle for visibility on the SERPs is intensifying, the<a href=\"https:\/\/www.effinity.fr\/expertise\/affiliation\/annonceurs\/affiliation-editeurs\/\">optimization of <b data-path-to-node=\"11\" data-index-in-node=\"120\">Google Shopping<\/b> and <b data-path-to-node=\"11\" data-index-in-node=\"139\">Microsoft Shopping<\/b> campaigns<\/a> has become an essential growth lever. Given the complexity of auctions and the need to rationalize acquisition costs, <b data-path-to-node=\"11\" data-index-in-node=\"307\">CSS (Comparison Shopping Services)<\/b> are emerging as <a href=\"https:\/\/www.effinity.fr\/blog\/editeurs-css-et-affiliation-la-nouvelle-combinaison-gagnante\/\">major strategic partners for brands.<\/a> <\/p>\n<p data-path-to-node=\"12\">Today, <b data-path-to-node=\"12\" data-index-in-node=\"23\">Effinity<\/b> highlights its partnership with CSS Premium player <b data-path-to-node=\"12\" data-index-in-node=\"68\">Shopforward<\/b>, through an interview with Britt van Lierop, Online Marketeer. Managing over 15,000 advertisers through a proprietary algorithm, Shopforward demonstrates how an<a href=\"https:\/\/www.effinity.fr\/blog\/comment-maximiser-votre-portee-css-sur-google-et-bing-shopping\/\">automated, data-driven approach maximizes product reach<\/a> while adapting to the specificities of each vertical. <\/p>\n<p data-path-to-node=\"13\">In particular, this exchange looks back on an outstanding Success Story: almost \u20ac200,000 in sales generated in just six months for a joint customer. Beyond raw performance, discover how transparent reporting and operational flexibility define this fruitful collaboration. <\/p>\n<h2>Can you tell us about your company and its services?<\/h2>\n<p>ShopForward, a premium CSS partner, helps advertisers increase sales and reach by maximizing product visibility. With a dedicated team, we focus on managing Google and Microsoft Shopping campaigns. We offer bespoke CSS solutions, including strategic campaign planning and data-driven insights, enabling online retailers to thrive in the competitive digital landscape. We are currently online for over 15,000 advertisers, generating additional sales every day thanks to our own algorithm.   <\/p>\n<h2>How would you define your role in the conversion\/loyalty chain?<\/h2>\n<p>We fully automate additional online marketing activities for advertisers, using our experience in different verticals to create a tailor-made strategy. Our strength lies in adapting to advertisers&#8217; specific preferences, while operating with transparency and flexibility. Our unique approach, with our own algorithm, also enables collaboration with other CSS partners.  <\/p>\n<h2>Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?<\/h2>\n<p>We always aim to generate as much additional traffic and as many sales as possible. But among the many advertisers and campaigns we run via Effinity, one is certainly top-notch. For this advertiser, we were able to achieve almost 150,000 clicks, over 2,800 purchases and almost \u20ac200,000 in sales in just 6 months. We exceeded our targets, proving the success of the campaign. What&#8217;s more, we also provide a monthly report on search terms, giving the advertiser additional information.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an e-commerce ecosystem where the battle for visibility on  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":12621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-12620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/12620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=12620"}],"version-history":[{"count":3,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/12620\/revisions"}],"predecessor-version":[{"id":19473,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/12620\/revisions\/19473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=12620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=12620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=12620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}